Posts Tagged ‘Washington’

Dan Snyder can easily solve his naming controversy AND add to the legacy of his brand with one simple change. Rename the “Redskins” to the “Americans”. Keep the iconic logo of a strong Native American, along with the burgundy, gold, and white color scheme and font. Color scheme and font are just as important to branding as an actual name. Snickers is the best resent example of this where they didn’t use the name “Snickers” in print advertisements but just the font and color scheme that are distinctly Snickers. Washington has the same level of recognition of it’s logo, color, and font.

Snyder has made it clear that he believes the Redskins name honors a heritage of Native Americans, despite numerous Native American tribes’ claims to the contrary. By keeping the logo and changing the name to Americans, Snyder would truly be honoring the native forefathers he believes his current team name honors. It would be a tremendous recognition of the original Americans, and I highly doubt that it would harm the brand in anyway. I’m willing to bet that it would strengthen the brand considerably. Snyder appears to be adamant about NOT being forced to change his team’s name, but the Washington Americans is a stronger brand than what he has now.

I have a new idea for a business that is going to make a killing, but I need some investors to get things started. First, we need to hire tens of thousands of people. I’m thinking at least 30,000 people. We’re only going to pay them minimum wage, so we’ll be able to keep costs down. We also need to spend millions of dollars on advertising and make sure we are purchasing materials and services from hundreds of vendors in America.

You might be asking yourself, “What are we going to make?”

That’s the great part! We aren’t going to even make anything! We’ll probably just have each employee purchase a lottery ticket in the states where they are employed. The employees will get to play pool, foosball, air hockey, and basketball while on the job. We’ll have a corporate jet to fly us around. Corporate cars. We’ll have all the amenities necessary to run a large corporation.

Now, you might be asking yourself, “How will I recover my investment?”

By employing so many people and working with so many vendors, us going out of business will cause such a massive “ripple effect” that the federal government will just have to bail us out. We’ll fly to Washington in our private jet and ask them for maybe… I don’t know… Maybe $25 billion. That’s a small price for people to pay for preventing a massive economic meldown, right?