Posts Tagged ‘social networks’

TechCrunch just posted an interesting article about Myspace’s “Hail Mary Strategy”. Ultimately, what Myspace is going to “discover” out of any strategy they have is that they cannot succeed with NewCorp. Yes, NewCorp pumps a ton of money into Myspace. Yes, Myspace would not have been able to spend as much as it did over the last several years if it wasn’t for NewCorp. However, that doesn’t mean that Myspace would have failed without NewsCorp.

I’m going to liken Newscorp’s purchase of Myspace to a bailout. Much like the bank and auto industry bailouts, it is a failure. Pump a bunch of money into a failed system and you get Saturn, GM, Chevrolet, Pontiac, AIG, and Myspace.

To be sure, Myspace had plenty of opportunity to join the rest of the Internet in the innovation that took place over the last several years since the purchase of Myspace by NewsCorp. The most notable failures I can think of by myspace:

  • Failure to popularize and authentication system like FB Connect
  • The continued used of Cold Fusion
  • Failure to go ugly (let’s face it, Facebook and Google have shown the world that ugly generates traffic. And by ugly, I mean a simple, clean interface that isn’t cluttered with banner ads)
  • Failure to implement AJAX everywhere
  • Too little too late with implementing integrations with out websites

I think the last item is the biggest failure and that the mentality inside Myspace stemmed from the culture of NewsCorp. If you look around at the Internet today, the Facebook share button is everywhere. It wasn’t like that not too long ago. Myspace could have integrated with Digg, Youtube, College Humor, and scores of other content aggregation websites. And that’s not all they could have done. They could have developed an elaborate “my space” that allowed users to integrate their information along with their favorite bands, friends, trends, twitter, etc.

What would have happened if Myspace had gone geo last year? Yes, that would have taken development time and a push to jump ship from Cold Fusion (honestly, who uses that anymore?)

Imagine going geo with a combination of calendar, photos, and social networking! Has anyone noticed the lack of a functional web calendaring system in all of the social networks?

Myspace’s focus was on “cool”, which is a huge failure on the Internet. The Internet is not cool. It’s geeky! It’s nerdy. Cool is so not cool anymore!!!

Watching Myspace over the last couple of years is like watching Dr. Evil when he first meets Scott. Myspace continues to try to be cool. Its latest “discover and be discovered” is an attempt at making Myspace cool to use “again and again”. It will only continue the path of Failspace.

How can Myspace be saved? Drop the Newscorp bailout, innovate, leverage the connections with the Entertainment industry, and go ugly.

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The other day, I felt like I was going crazy. I was bursting into uncontrollable laughter. I had received a message on Facebook that I was tagged in a photo. It was one of those collage photos, so I figured I check it out sometime later. Those things can be pretty entertaining. I eventually got around to checking it and discovered I had been tagged as “the asshole” in the picture.

Now, the person who tagged me as “the asshole” is the real reason I was laughing my ass off. This is the same woman who I had been dating off and on for five-and-a-half years when she told me that my friend Rich committed suicide because I’m such a lousy friend and then left me because she was so hurt by me. Mind you, she did this 10 days after Rich killed himself.

To be sure, I’m no innocent person. I happen to be a human being, and I’ve made some very big mistakes in my life. I’ve hurt quite a few people along the way, and I have no problems with people considering me an asshole. I have certainly been an asshole to many people, and anyone who has dealt with me in business will tell you that I have a brutal streak of shrewdness.

Still, I’m not sure that someone who I helped build her career and her personal life should be calling me an asshole. Of course, I’m sure she has long forgotten about how so much she has in her life right now has come from the support that I have given her over the years.

Now, the whipped cream and cherry on top came today. Her best friend decided to tag me as “the asshole” as well  on what would have been Rich’s 33rd birthday.

I feel for them both. That somehow they feel comfort in labeling me as an asshole while I am wandering through the grieving process  of having lost a close friend of nearly 20 years is beyond me. Is it too much to ask them to at least wait a couple months?

This Thursday, Dean and I are hosting a very special edition of the Jared and Dean WordsCause Radio Show. You may have seen the stuff on Myspace the other day with Hayden Panettiere promoting her cause (very worthy cause BTW, Whaleman). Well, SocialVibe.com is the service she’s using to promote her cause and SocialVibe is what we have!

We’ll have Joe Marchese, a social networking genius, on the show talking about how you too can utilize SocialVibe to make a difference for your cause. With widgets for the great social networks like Myspace and Facebook, you don’t want to miss this special edition of the Jared and Dean WordsCause Radio Show on BlogTalkRadio.com!

Helping spread the word one SPAMMER and Phisher at a time…

I’ve been receiving emails from “people I know” that “have questions”, “want to share a picture”, etc. The links lead to a very elaborate phishing website: fanbox.com. Despite all the really cool web 2.0 features, utilizing AJAX to make things look like a Windows desktop, make no mistake about it, Fanbox is SPAM. They will phish your password and SPAM your friends. There are a few other bloggers out there helping to spread the word. Please do the same.

Spamhuntress

Steve Riley

Spread the word to your friends on Myspace, Facebook, Hi5, where ever you network. Let’s get Fanbox to have to change their name again. They used to be sms.ac, until they got ferreted out. Cheers!