blogging, Business, cool stuff, marketing tips

Print Marketing Trends Toward the Internet

I remember the days when people would tell me that the Internet would make paper obsolete. Many people remember that from the late 90s. Of course, the last time I heard that was just a few days ago. It was interesting because it came from someone who was making a living in selling print advertising.

Much like the fact that we have not been replaced by robots or overrun by Damned Dirty Apes, the Internet has not completely replaced print. It has given many print publications a run for their money (mainly news circulars), but publications like Popular Mechanics continue to increase their subscription base.

I’ve been advertising in magazine over the past three years, fairly extensively, and I’ve noticed a very interesting rapidly changing trend. Three years ago, my print advertisements would have received 85% of all of our orders via the phone and just 15% via the Internet. My most recent advertisements pull about 65% from the phone and 35% from the Internet in the same publication. The URL for the advertisement is not any more prominent than it was 3 years ago. The market has changed.

Consistently, one of my most popular posts here on WordPress is a post the Gravity Defyer Shoes, which are only advertised in print. There are so many searches run on Google for people looking for the shoes that it took my post about Knight Rider Ratings to finally have a post that exceeds the number of hits/day that I receive about the Gravity Defyers.

Bottom line is that print is still a viable advertising method, but you need to make sure you back it up with a strong Internet presence. People see your ad, and they want more information. So, they check the web!

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blogging, Business, thoughts, Work

Knight Rider Ratings Won’t Keep It On-Air. But Don’t Count It Out Yet

After having slept through most of the 2 hour premiere of the new Knight Rider on NBC last night, I was about to say it would have one season of life. That was until I paid closer attention to the sponsors: Ford and Microsoft.

The new K.I.T is a Mustang. Depending upon what happens to sales of the mustang over the next television season, we can expect Knight Rider to be back because Ford will be willing to pay for the show.

Microsoft has considerable interest in NBC (MSNBC). Depending upon how well Ford vehicles with Microsoft’s Sync system sell, you can bet that Microsoft will be willing to help pay to keep the show on their television partner, NBC.

In much more simple terms: Knight Rider is an infomercial for Ford and Microsoft. I’ve tried this before on a much lower budget when I produced a television talk show starring Christine Eads. It is a brilliant idea if sales pan out for Ford and Microsoft.

Is Microsoft on the verge of creating the modern equivalent to Soap Operas? Will we call them Sync Operas? Stay tuned to NBC and Knight Rider to find out!

blogging, Business, cool stuff, Education, inspiration, philosophy, thoughts

Is Business Wiki a Viable Option?

Wiki projects have become widely used from sharing shopping experiences to the ultimate online encyclopedia. Something that I’ve been thinking about for a while is whether a business wiki a viable option. A business wiki would be for business professionals to share valuable business process knowledge to help others expand their business while potentially learning from others they would have never expected to learn from? Are executives and employees willing to share information that might potentially increase their competition?

Most of business is run on removing competition. Stifling competition. Killing competition. Keeping everything a secret. Keeping business knowledge scarce. What would it be like if that wasn’t the case? If there was a free flow of informations for companies to learn from past mistakes of other companies?

If your competition goes up, the only option you have is to innovate. Innovate your product. Innovate your marketing. Innovate your customer care. It would force your business to move forward, to always be looking forward.

I’m not suggesting that companies freely share their product ideas. You still closely guard company secrets like the formula for Coca Cola. What I’m talking about are business processes. For example, how to optimize your customer retention. How to improve your shipping department. I believe that the free sharing of this kind of information would spark a tremendous amount of innovation and improvements in businesses that would help revolutionize the way the world does business.