Posts Tagged ‘advertising’
I can’t tell you how many times I’ve heard or read something about Facebook being the best place for a business to advertise. Those saying this a scam artists who sprinkle in a few “gee that makes sense” bits of information to make people think that Facebook has some magic formula for advertising. The keyword BS used to pitch Facebook as the Google killer is “demographics”.
It has been shoved down our throats for decades that demographics produce better ad results. Television, radio, newspapers all pride themselves on their demographics, and there is tremendous value to demographics. Running a tampon ad in Men’s Health isn’t going to fair too well. Running an advertisement for a$100K Lexus in Double-wide Quarterly is probably not going to perform well either. So, the Internet scam artists use this concept to prey on unsuspecting victims at Internet marketing seminars to get people to buy into the hype of Facebook.
The reality is that search behavior is the best indicator of a person’s interest in a product or service NOT whether they are 50+, own a home, have 2.5 kids, or make more than $250K/year. Still, people buy into the hype around Facebook because it has beat out Google in visits finally. Still, Facebook advertisements are passive, not active. You have a lure someone into being interested in something you have to sell rather than them going out and search for you.
I’m going to take this one step further and just analyze my own advertisements that I see on Facebook vs. other websites, like moviefone.com (which has absolutely no demographic information about me other than my zip code). My Facebook ads are predominantly dating website ads. At the time of this blog, my Facebook relationship status is single. If I were to change that, I would receive more Mafia Wars ads instead of dating website ads. I’m not saying these ads are worthless. Online dating is bigger than porn now, so it makes sense that I’d see a myriad of dating website ads on my Facebook pages when I am listed as Single.
What ads do they display on moviefone.com for me? The Buffet of Buffet ads for Las Vegas! I was just in Vegas for a trade show. I visited several websites related to Vegas while searching for a hotel to stay at. Am I going back to Vegas right away? No. However, I remember the Buffet of Buffet advertisements in Vegas when I was there, and I sure will be tempted to get this deal next time I visit (probably in about 4 months). That’s good advertising!
We are one step (or should I say 10 miles) closer to getting all Star Treky up in here! So, I have an idea for a movie if anyone wants to steal it from me. Not like I’m ever going to have to to write the thing.
The basic idea is that teleportation is now the preferred method of speedy transportation. Well, one major problem… That cuts into advertising! There’s no more sitting in a car, bus, train, airplane, or boat, which means no more radio advertisements or inflight magazines! So, some evil corporation comes up with a way to manipulate the information stored in the brain to include subliminal advertisements for their product. Obviously, it has to be some sort of pharmaceutical that would then make the people more susceptible to advertisements from the evil corporation!
I remember the days when people would tell me that the Internet would make paper obsolete. Many people remember that from the late 90s. Of course, the last time I heard that was just a few days ago. It was interesting because it came from someone who was making a living in selling print advertising.
Much like the fact that we have not been replaced by robots or overrun by Damned Dirty Apes, the Internet has not completely replaced print. It has given many print publications a run for their money (mainly news circulars), but publications like Popular Mechanics continue to increase their subscription base.
I’ve been advertising in magazine over the past three years, fairly extensively, and I’ve noticed a very interesting rapidly changing trend. Three years ago, my print advertisements would have received 85% of all of our orders via the phone and just 15% via the Internet. My most recent advertisements pull about 65% from the phone and 35% from the Internet in the same publication. The URL for the advertisement is not any more prominent than it was 3 years ago. The market has changed.
Consistently, one of my most popular posts here on WordPress is a post the Gravity Defyer Shoes, which are only advertised in print. There are so many searches run on Google for people looking for the shoes that it took my post about Knight Rider Ratings to finally have a post that exceeds the number of hits/day that I receive about the Gravity Defyers.
Bottom line is that print is still a viable advertising method, but you need to make sure you back it up with a strong Internet presence. People see your ad, and they want more information. So, they check the web!
People have been telling me that I’ve been gifted with a great voice since I was a young child. I’m not talking about an American Idol kind of voice. I’m talking about speaking. I haven’t delivered a speech in nearly a decade. Outside of the interview of me by Dr. Joe Vitale about my advertising, I haven’t been doing much along the lines of speaking publicly. That was until this weekend…
A friend of mine, Doctor Nat (yes, a blond rocket scientist) has been working with a guy by the name of Scott Evans (he did the movie “Pass it On“) on putting together a workshop for inventors. The idea was to provide attendees with training and information that would take them from thinking about a product/service/business to actually brining it to market. Or if they already had the product… Make it a wild success. They got that and then some!
The weekend was packed. Non-stop, high energy from 9 in the morning to 11 at night the whole weekend. And there was NEVER a dull moment! To give you an idea about what it was like, here is the list of speakers:
Dr. Natalie L. Petouhoff
Jeffrey G. Sheldon
Jared Tracy (me)
That’s a great team of speakers! If you want to walk out of a weekend on fire and with knowledge that can be applied to your business, product, relationships, and life in general, it doesn’t get much better than what you see above!
I must admit that the best part of the entire weekend was when several people came up to me on a break or after the event and told me that what I contributed to them is going to make a significant difference in their business. That’s what it’s all about! And it felt every so great after having not done anything like that for nearly 10 years. I’ve been smiling from ear to ear ever since. I might have even been smiling while I was sleeping on the plane ride back to Los Angeles.
If you spent some time clicking on those names above or ran a Google search on those names, you would see that it is an extraordinary group of people. People who move mountains and make the extraordinary happen every day.
The best news of all… You are just as powerful, moving, inspirational, intelligent, and gifted as any one of the people on that list.
How can that be? Well, it is simple. You were born that way. And that is why all of us really are that great 😀
Wiki projects have become widely used from sharing shopping experiences to the ultimate online encyclopedia. Something that I’ve been thinking about for a while is whether a business wiki a viable option. A business wiki would be for business professionals to share valuable business process knowledge to help others expand their business while potentially learning from others they would have never expected to learn from? Are executives and employees willing to share information that might potentially increase their competition?
Most of business is run on removing competition. Stifling competition. Killing competition. Keeping everything a secret. Keeping business knowledge scarce. What would it be like if that wasn’t the case? If there was a free flow of informations for companies to learn from past mistakes of other companies?
If your competition goes up, the only option you have is to innovate. Innovate your product. Innovate your marketing. Innovate your customer care. It would force your business to move forward, to always be looking forward.
I’m not suggesting that companies freely share their product ideas. You still closely guard company secrets like the formula for Coca Cola. What I’m talking about are business processes. For example, how to optimize your customer retention. How to improve your shipping department. I believe that the free sharing of this kind of information would spark a tremendous amount of innovation and improvements in businesses that would help revolutionize the way the world does business.
‘Tis the season for some news about Christianity. I was reading an article on CNN about the son of Jim Bakker (remember that swindler?)
I saw an ad on the side of the page with the headline: Davidic Christianity Christian Polygamy. The text ad read: Davidic Christianity seeks to fulfill the prophecy of Amos 9: 11-12 by… Perhaps it was my red-blooded American curiosity that got me clicking. I mean, David was hooking it up.
Now, typically, I don’t blog, bulletin, or otherwise comment on material that I don’t want to promote. After all, all press is good press. On top of this, I suspect that the folks at House of David Ministries paid good money for their ad on CNN. I’m now giving them additional value for their spend on CNN. But the message they are trying to convey is of great importance.
The folks at House of David Ministries claim that they are trying to convey a message of God. Please, by all means, read the article they have crafted about Biblical Marriage. This is slick idea! Hell, if God supports polygamy, I’m all for it. Any man stupid enough to try to take on fulfilling the needs of more than one woman deserves what he’s going to get. Then again, the “Biblical” concept of marriage is the transfer of ownership of the bride from her father to her husband. So, I suppose that there’s not a whole lot of focus on fulfilling any of her needs when it comes to “Biblical” marriage.
My personal favorite is the Conclusions section. Honestly, this is a rather well written article. Yes, it is filled with authentic Biblical gibberish. Yes, it is entirely too long for anyone in their right mind to read in a single sitting. In fact, I encourage you to read it over several bathroom visits. There are plenty of Bible quotes that truly prove that either (1) polygamy is established through the word of God to be not just acceptable but honorable *OR* (2) parts of the Bible can be used to support any idea someone can come up with.
Read Conclusion #8. The first 8, please, not the second. At the time I wrote this, there were two 8’s. Will the House of David Ministries change it by the time you read this? I’m not sure. I suppose it depends on how many people waste their time reading my blogs 😀
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