Archive for the ‘Creative Writing’ Category

She reached for the salt and pepper as I was putting my fork on my plate. It was something purely surreal. No, it’s not like The Lonely Island song

It was almost as if she touched my entire body just by briefly brushing my arm on the way to the salt and pepper. If I didn’t know better, I blacked out for a little bit. It was as if my five senses became obsolete, and I was experiencing her in another dimension. It was the warmest feeling, so comfortable and peaceful. Yet, I felt my heart race. It was instantaneous! Rather than a slow moving tingle that spreads goosebumps from one end of my body to the next, it was like I fell through a doorway and into a bath of ecstasy.

For that brief moment, I swear I could feel her feeling me. I could hear her thoughts in my head as if they were my own. I could feel her as if she was me, and I was her. There was a spiraling sensation where I could not tell where I stopped and she began. It was like our bodies were completely intertwined, not with arms and legs, but more like chocolate vanilla ice cream swirls. Her breath was my breath, yet only our arms brushed. Her heart beat for mine, and mine for hers. Time collapsed and I lived an entire life in that moment.

She was only reaching for the salt and pepper.

Advertisements

Original post on the Gadget Panel

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

 

The weekly Gadget Panel Radio Show is coming to a computer near you!

This week’s guest co-host is the Gadget Panel’s most popular Contributor: Vadim K. From his childhood in Odessa, Ukraine to his tailgating escapades captured on the the coolest in-car surveillance system (the same device Paris Hilton got for her birthday), Vadim will be walking us through some of the coolest gadgets on the market today. He will even be showcasing some items that haven’t even hit the market yet.

Some of the items we’ll be covering this Saturday (1PM Pacific):

The Home Theater Watch (Checkout our youtube video to see it in action) from Gadget Universe
The Gravity Defyer Shoes available through SkyMall
The Vehicle Safeguard (watch Vadim tailgate a Bentley along the world famous Mullholland Drive)

Plus, you’ll get to hear about what happens behind the scenes at the biggest Gadget shop in America: Gadget Universe
Do you have a Gadget experience worth sharing? Of course you do! Join the Gadget Panel Radio Show on BlogTalkRadio.com for free and share your experience.

Chances are, you’ve purchased an innovative product in the past few months. The Gadget Panel is a community built innovation product information website. Gadget Enthusiasts like you share with others about your experience with gadgets from all around the world. You can share too, and not just by blogging! Call in and talk with us LIVE!

You might be asking yourself why… Well, when you have a great experience with a product, you tell your friends, right? When you have a bad experience with a product, you tell your friends, right? Think of the Gadget Panel as your best friend. Share with your friends about your experience and help others find the “hard to find” products that are really going to make a difference in their life.

Technorati: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

BlinkList Blogmarks del.icio.us Digg it Earthlink Furl iFeedReaders Netvouz Netscape RawSugar reddit Simpy Spurl StumbleUpon Wink

Suddenly, this weekend is packed! I’m rather excited about the upcoming Gadget Panel Radio Show. It will be interesting. What’s going to make it even more interesting that just being the first Gadget Panel Show is that I’m also going to be at The Scriptwriters Showcase (a private writers lounge) this weekend. I was practically floored when I read the list of speakers who will be at the show:

Kevin Smith (Mallrats, Clerks, Jay and Silent Bob and Jersey Girl)
Wes Craven (A Nightmare on Elm Street, The Hills Have Eyes 2)
Stephanie Allain (Hustle and Flow)
Antwone Fisher (Antwone Fisher)
Bobby Moresco (Crash, Million Dollar Baby)
Jonathan Craven (The Hills Have Eyes 2) Yes, he’s related to Wes Craven
Jim Uhls (Fight Club)
Tracey Becker (Finding Neverland)
Benderspink

Jessica Bendinger (Bring It On, Stick It)
Andrea Berloff (World Trade Center)
Gordon Bressack
(Pinky and the Brain, Jimmy Neutron: Boy Genius)
Greg Coolidge (Sorority Boys, Employee of the Month)
Carl Ellsworth (Red Eye)
Bruce Evans (Mr. Brooks)
Raynold Gideon (Stand By Me) Don’t think he wrote the Gideon Bible though 😛
Bruce Feirstein (Tomorrow Never Dies, The World is Not Enough, Goldeneye)
Syd Field (A legend in in screenwriting)
Bob Fisher (Wedding Crashers) You know you laughed until you cried!
Jeffrey Freedman (Vivaldi)
Brad Gann (Invincible)
Chris Gerolmo (Mississippi Burning)
Peter Iliff
(Varsity Blues) I swear he went to the same high school as me 😛
Simon Kinberg (Mr. & Mrs. Smith, xXx: State of the Union, X-Men: The Last Stand)
Keith Mitchell (Mr. 3000)
Chris Morgan (The Fast and the Furious: Tokyo Drift)
Hank Nelken (Saving Silverman)
Colin O’Reilly (Blades of Glory)
Diana Ossana (Brokeback Mountain)
Zak Penn
(X-Men: The Last Stand, Behind Enemy Lines, PCU)
Todd Robinson (Lonely Hearts)
Lee Ross
(Downloading Nancy)
Michael Seitzman (North Country)
Michel Shane (Catch Me If You Can, I, Robot)
Jason Smilovic (Lucky Number Slevin)
Bryan Michael Stoller (Filmmaking for Dummies)
Stephen Susco (The Grudge, The Grudge 2)
Massy Tadjedin (The Jacket)
Yalda Tehranian-Uhls
(Permanent Midnight)
David Wyatt (The Fresh Prince of Bel-Air, The Wayans Bros.)
and more

I’ll be there showing off some amazing gadgets and innovations featured in Gadget Universe, SkyMall, StrongIdea.com, and other cool places. Who knows, maybe you’ll see one my favorite gadgets like the Zipping Flashlight or the Home Theater Watch in an upcoming movie or television show!?!

Related Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

I’ve posted a few things about Mr. Fire, Dr. Joe Vitale regarding the Gravity Defyer Shoes. I am an owner of several of his books and frequent reader of his Mr. Fire Blog. Today, he posted a blog about an amazing hoax he hired Alan Abel to stage in order to promote his incredible book “The Attractor Factor”.

I spent some time on Alan’s website today reading the various stories about his hoaxes and watching video from some of the most entertaining hoaxes I’ve ever seen. My personal favorite was in regards to the Citizens Against Public Breast Feeding, which loosely ties into my previous blog about the Tiddy Bear.

Well, see for yourself. You will get a great chuckle…

technorati tags:, , , , , , , , , , , , , , , , , , , , , , , , , , ,

Blogged with Flock

Buying and selling real estate depends on three things:

  1. Location
  2. Location
  3. Location

Writing copy also depends on three things:

  1. Benefits
  2. Benefits
  3. Benefits

What’s a benefit? I’ll tell you what a benefit is not. If it has anything to do with the product, it is NOT a benefit. WHAT?

Here is where it gets really tricky. When I say ANYTHING TO DO WITH THE PRODUCT, I mean ANYTHING. Keep reading, you’ll be able to sell better than ever by the end of this article. For example: Let’s say you are writing about a ladder. Here are examples of what you could say about the ladder:

  1. The ladder extends to 12 feet, making clearing the rain gutters easier than ever
  2. Clearing your rain gutters will be so much easier than ever with this new ladder
  3. Every time my wife would ask me to change a light bulb or clean the gutters, I would always make some excuse not to because it is such a chore. Until I got this ladder

Each of the above make it clear that your life will be easier than before because of the ladder. At first glance, these might even seem like you are talking about a benefit. After all, isn’t having an easier life a benefit we are all after?

I’ll go back to my definition of what a benefit is *not*: If it has anything to do with the product, it is NOT a benefit. All of the above examples have something to do with the product. So, how can you write about the benefits of the product without writing about the product itself?

Going back to the ladder example:

  1. Become a virtual Superman!
  2. You can be the star of your own do-it-yourself television show
  3. Be the neighborhood handyman you’ve always wanted to be

Sound like tall tales? Well, you aren’t selling someone a 12′ ladder. There are hundreds (if not thousands) of choices of 12′ ladders. You are selling him the excitement, the thrill of becoming a virtual Superman who can save cats stuck in a tree. You are selling him on being the guy that everyone goes to in order to find out how to clear rain gutters. You are selling him on being such a great handyman around the house that his wife is going to brag (NOT nag) about him to all the neighbors.

NOTE: I want to clarify that I am not saying to NEVER write anything about the product. You MUST write about product features. However, features are what people look for AFTER they are sold on the item, not before.

After you’ve hooked him with the virtual Superman line, you can give him all the features of the item. Now, when you describe the features of the product, it should be in line with the virtual Superman theme.

For example

  • Leap into action when your cat is stuck in a tree with a sturdy 12′ reach

instead of…

  • You can help save your cat when she gets stuck in a tree. The extra 12′ reach you will have with this ladder will turn into a virtual Superman

Even though the second example utilizes the virtual Superman idea, it doesn’t hold true to the idea of Superman. Remember, superman is able to leap tall buildings in a single bound. He’s faster than a speeding bullet. More powerful than a locomotive. When you tie your copy to that powerful of an image, you need to make sure that the rest of your copy is not a bunch of Kryptonite.

NOTE: In this example, I used a male subject. Same thing applies to women. Obviously, becoming a virtual Superman might not appeal to a woman, but becoming a virtual Oprah or having a virtual Superman husband might.

Now, let’s hope this helps the guy I’m coaching on writing copy for his email marketing campaigns 😀

technorati tags:, , , , ,

Blogged with Flock

Do I have a product that will sell and will this advertisement sell? Two questions posed by everyone in business, and particularly marketing. I have the secret formula for you right here.

Its late September, and I’m sitting in a product meeting unlike any other product meeting I’ve seen before. Alexander Elnekaveh (he’s not Alexander Innovation Wizard yet) is talking about the product of the future. In marketing, you must have bravado about your products. If you don’t believe in them, you won’t convince anyone to purchase. I’m thinking, I’ve heard Alex say many of the same positive things about other products of his in the past but they didn’t pan out into best sellers.

Something is different about this new product. I’m sitting there staring at a pair of men’s dress shoes. What’s so special about these shoes? They have spring in the heals, reducing the impact walking has on your ankles, knees, hips, and spine. The shoes are incredibly comfortable too. AND they are dress shoes. This means, I can walk into a client’s office and be both comfortable and good looking at the same time. That’s a rarity in the world of professional business attire.

As an advertiser, I know my gut feeling is only going to get me so far. I need something concrete to know that a product or an advertisement is going to work. There are several traditional options, such as focus groups and testing. People even have “experts” look at the ad and tell them whether the ad is going to sell or not.

Working with Alex on the shoes, I discovered a new method for determining if an advertisement is going to be a success. It’s pretty simple, actually. Here it is: If everyone is telling you no but the sales are showing otherwise, you have a great ad.

When I first told SkyMall that we wanted 2 pages for the shoes, they said we were crazy. The shoes are outselling the next best selling item by 4x. SkyMall is notorious for being conservative with their products. On the other hand, Popular Mechanics is well known for being cutting edge and keeping up with the latest in technology and innovation in both content and advertisements. They were pleased to have the two page advertisement on page 4 of their February issue. Of course, the shoes are selling great! Going back to conservative publications, Scientific American shunned the idea of the advertisement in their magazine completely. It wasn’t just the advertisement, it was the product. This was proof positive that we are on the right path. Scientific American is much more conservative with their publication than Popular Mechanics. Not surprisingly, you will see more innovative products advertised in Popular Mechanics, which also boasts a circulation 3x the size of Scientific American.

You might be thinking, Jared is crazy! Well, I won’t rule out that idea. However, when you compare the direction that publications like Popular Mechanics are going (increasing circulation while competitive magazines are stagnant or decreasing circulation), it makes sense. These kinds of magazines are winners because they are willing to remain competitive with their advertising costs while staying fresh with both their content and advertising.

People subscribe to magazines not just for the content, but for the advertisements as well. Don’t agree? Two words: Super Bowl. Still don’t agree? Comment.

While there seems to be a never ending list of people with great things to say about the Gravity Defyer Shoes (such as Dr. Joe Vitale, who literally wrote the book on Direct Marketing), there is a long list of people who think it’s crazy! The only thing crazy about the Gravity Defyer Shoes is how much people love them when they try them on.

technorati tags:, , , , , , , , , , , ,

Blogged with Flock

A while back, I had written about an amazing encounter with Dr. Joe Vitale (aka Mr. Fire) regarding the Gravity Defyer Shoes. Well, Dr. Vitale is not the only one who has fallen in love with the Gravity Defyer Shoes. The Alexander Innovation Wizard booth showcased them at the 2007 Consumer Electronics Show (CES). Checkout what people have been saying about the shoes. It’s better than anything I could have written myself!

P.S. The shoes are now also available through SkyMall!!

technorati tags:, , , , , , , , , , , , , , , ,

Blogged with Flock

If you are like me, the primary functions that your PC or MAC serves
are to surf the web, watch videos on YouTube, and blog. Perhaps you are
a variation of those. Maybe you even use your computer to write a daily
journal.

Well, I’ve been journal-less for months since my old laptop died. I
purchased a MAC, which came with a trial version of MS Office. When the
trial expired, I didn’t want to spork out the 500 bucks it costs for
MS Office. Sure, I could have just purchased MS Word, which is what I
primarily use. However, I held my ground in not wanting to spend money
on an office sweet.

I recently purchased a laptop from newegg.com.
This too came with a trial version of MS Office. I used it a few times,
but I really didn’t want to get used to using the Office suite because
I’d then feel a need to go spend another half a grand on MS Office. I
held out again.

I’m glad I didn’t purchase MS Office. I was working on an
advertisement with someone in my art department the other day. They
opened up the Word doc I had sent from my computer at work in a program
called OpenOffice.org (OOo). I remembered back to the old days of that POS Star
Office (nerds in the house, lemme hear you say wOOt wOOt!!!) Anyway, OpenOffice.org offers an MS Office type suite for FREE!

But that’s not where the coolness ends. Sure, free is great, but there
is one very sweet feature that I will be utilizing soon: export to PDF.
I’m going to start working on my new book soon. Of course, the best way
to get an eBook on the market is as a PDF! So, I’m going to be doing
this all for FREE.

Now, even if you’ve already sporked out the money for MS Office,
download OpenOffice.org for free. Yes, it’s completely free. Yes, it
offers pretty much all the same functionality as MS Office. Plus, you
can save/open MS Office documents whenever you want with
OpenOffice.org. When the latest version of MS Office comes out, you can
spork out another 200 bucks if you like. When the latest version of
OpenOffice.org comes out… Just download the puppy!

Now, I’m sure there is some ultra-nerd out there who is going to read
this and have plenty of bad things to say about OOo and how slow it
might be and blah, blah, blah. In my experience, OOo used no more
memory than Internet Explorer after having viewed a few flicks on
Youtube and spent some time on my other favorite websites. In my every
day use, OOo has not been too slow. If you are an every day person
(non-ultra-nerd) like me, OpenOffice.org is the Office suite for you.

technorati tags:, , , , , , , , , , , , , , , , ,

Blogged with Flock

Announcers Joe and Hal are announcing the Green Bay Packers vs. the Detroit Lions earlier today on KRSV in Minnesota…

Joe: It’s late in the third quarter. The Lions and Packers are playing cat and mouse with the touchdown concept. Green Bay leads 10-6. Detroit has just received the ball after a 51 yard punt by Packers’ kicker Ryan

Hal: Kitna steps up. It’s intercepted! Woodson has intercepted. He’s going back. It looks like Kitna is going to get him.

Joe: Flag on the play.

Hal: Looks like Kitna got some facemask on that one.

Joe: So, not only does Woodsong return the interception for 18 yards, but Kitna is also slapped with a 15 yard face mask penalty

Hal: The Packers line up on the Detroit 12

Joe: Brett Favre is on the verge of NFL history. He is just one completion away from setting the NFL all-time pass complete record.

Hal: Favre, back to pass, incomplete. Second and 10 from the 12

Joe: It’s pretty clear the Packers are going for a Favre record here

Hal: Favre back to pass again. Incomplete. Third and 10 from the 12.

Joe: Perhaps third time is a charm!

Hal: Favre back to pass… he connects with Paris Lenon in the end zone with 1:36 left in the 3rd quarter! Oh my god! We are witnessing NFL history in the making! WOW!

Joe: Favre has just become the all-time leader in pass completions! What a pass! What a completion! Brett Favre has just passed Dan Marino for the all-time completion record. Oh, wait…

Hal: Is there a flag on the play?

Joe: No. I just looked at the roster chart. Lenon plays for the Detroit Lions. So does that still count as the record breaker?

Hal: The stats team in the booth just informed me that if we were to exclude Favre interceptions from his statistics, Brett Favre has only completed 5 passes in his entire NFL career.

… Anyway. Congratulations to Brett Favre for pulling a Dan Marino and setting another NFL record at the lowest point of his career. But, hey! At least Favre has a ring.

NFL.com – Detroit at Green Bay Game Recap

technorati tags:, , , , , , , , , , ,

Blogged with Flock

It turns out that my screenwriting and directing debut also turned into my acting debut. You are probably wondering, “What the hell is Jared talking about?” A few months ago, the CEO of the company that I work for decided to start making short infomercials about the products that we sell so that we can send them to the companies that buy our products. It was something he pretty much took on for himself. I gave him tips here and there, but I had very little involvement with it.

A few weeks ago, he scheduled the video shoot. I tell him that he should probably write a script for the whole thing. He says he will work on it. Of course, nothing happens with the script and it is now the day of the shoot. Suddenly! A panicked IM, “Jared! I need you here right now. Read this script that I put together, and let me know what you think.” It is horrible, to say the least. I hop in my car and head into the hills of Sherman Oaks.

I arrive at a house filled with models having their makeup done, a videographer setting up the lighting, and one of my employees shooting a behind the scenes video. I find my boss in front of a computer trying to type out a script. He hops out of the chair and say, “Here! You do it.” I sit down and ask him questions about how much interaction he wants with the host. Does he want to say the big words? See, English is not is first language, so words like ancillary don’t just roll off his tongue.

I’m finished with the first script. BLAM! I hand it to the hostess/model and she nearly faints. “It would have been nice to have this earlier than today. This is well written, but I’m not going to be able memorize half of this in 10 minutes. Can I just improvise?” Hey! I just got a compliment about my writing from a woman who’s been on Broadway. Nice!

My boss and the hostess interact with each other on the camera a bit. Well, there goes that plan for the script I wrote. Damn! Now, I’m going to have to rewrite everything. No big deal. I start slicing and dicing. Heck, I’m a virtual Veg-o-matic with words. A couple of minutes later… BLAM!!! Script, versions 2.0 is in their hands, printed in 40 pt font so that they can read it from across the room.

Cameras rolling… blah blah blah CUT! WTF? What happened to the script? My boss is reading from the script. The model is reading from… Well, not really sure. She’s doing a great job though. She’s a very effective ad-libber, but she’s totally stealing the show from the CEO. The day just seems to keep going. More ad lib. More uh?!? Well, let’s just say that the CEO wasn’t too happy with the outcome.

A few days later we have the DVD of the shoot so that we can start doing some rough editing. What’s next? Well, looks like we are doing another shoot. Stay tuned for another story about My Acting Debut followed by another about My Directing Debut and My Editing Debut. Coming to a bulletin and blog near you!

technorati tags:, , , , , , , , , , , , , , , , , , , ,

Blogged with Flock