Business, cool stuff, inspiration, life, technology, Work

The Women of Words Cause

I know, the pervs were probably expecting some pictures of scantily clad women. For that, you should go here. For the rest of you, Dean and I had four incredibly amazing women on the Dean and Jared Words Cause Radio Show yesterday.

Laura and Lori have teamed up to provide amazing technological advancements in the health care industry.

Marianne quit a cushy job of 16 years to start her own business.

Rebekah is a mother of three boys, a wife of 17 years to a veteran, and the founder of more than half a dozen resources for health information.

How do they all do it? Click here to read a little bit more information about Laura, Lori, Marianne, and Rebekah.

What inspired them to go beyond their comfort zones? Listen to the Dean and Jared Words Cause Radio Show to find out!

Business, technology, Work

Sharper Image Bankruptcy Prediction Coming True

During the holiday of 2006, I posted a verbose blog about how Sharper Image is going down the tubes. My prediction was off by a few months, but reality has finally hit The Sharper Image management. Sharper Image Bankruptcy is now reality.

I had to update this blog as news about Sharper Image’s Bankruptcy started hitting the news all over the place:

Multi-Channel Merchant
DIRECT Newsline
CNN Money
CNBC
MSNBC
NY Times
Forbes
Reuters

Of course, it was all over the major news networks yesterday and today as well. So, I decided to a couple of section.

When Analyzing the Sharper Image Bankruptcy, You Might Know You’re Crazy If:

  • You think Sharper Image won’t be sued by it’s investors
  • You think Sharper Image was going to turn things around after firing founder Richard Thalheimer
  • You think Brookstone is going to fill the shoes of Sharper Images

The decline of any giant like Sharper Image is always good news for others. For instance, there will be countless lawyers and collection agents who will have additional work because of this monumental blunder. Richard Thalheimer will have to hire additional employees to handle the added traffic to his RichardSolo.com. Also, it gives the media plenty of work and has kept a lot of stockbrokers busy as of late. There are likely bound to be countless books about Sharper Image coming out. Here are a few title suggestions:

  • Tarnished Image
  • Death of a Gadget Salesman: Why Firing Richard Thalheimer Expedited the Decline of Sharper Image
  • The New Face of Innovation: Bankruptcy
  • The Rise and Fall of the Holy Gadget Empire
blogging, Business, thoughts, Work

Knight Rider Ratings Won’t Keep It On-Air. But Don’t Count It Out Yet

After having slept through most of the 2 hour premiere of the new Knight Rider on NBC last night, I was about to say it would have one season of life. That was until I paid closer attention to the sponsors: Ford and Microsoft.

The new K.I.T is a Mustang. Depending upon what happens to sales of the mustang over the next television season, we can expect Knight Rider to be back because Ford will be willing to pay for the show.

Microsoft has considerable interest in NBC (MSNBC). Depending upon how well Ford vehicles with Microsoft’s Sync system sell, you can bet that Microsoft will be willing to help pay to keep the show on their television partner, NBC.

In much more simple terms: Knight Rider is an infomercial for Ford and Microsoft. I’ve tried this before on a much lower budget when I produced a television talk show starring Christine Eads. It is a brilliant idea if sales pan out for Ford and Microsoft.

Is Microsoft on the verge of creating the modern equivalent to Soap Operas? Will we call them Sync Operas? Stay tuned to NBC and Knight Rider to find out!

blogging, Business, cool stuff, Economics, life, Politics, thoughts, Work

If Everyone Watched The Big Idea…

What would happen if everyone in America watches The Big Idea with Donny Deutsch on CNBC? First, there would be a run on the cable companies because you can only get CNBC on cable. Second, fellow blogger Tony Iovino would take his $600 check he’ll receive from the Federal government in May and actually cash it to invest it into a new invention (and he would start using the vastly superior WordPress blogging system). Third, the US economy would flourish.

Today, Bush signed his stimulus package, creating checks for millions of people in our economy. Lots of people love to complain about the symantics of the deal. Call it welfare. Call it a rebate. Call it what you want, it is our Federal government giving money to people that live in America.

Using some of the people I’ve seen on The Big Idea as an example, what those $600 checks have the potential to do is generate billions (yes, you read that correctly, BILLIONS) of dollars in revenue/income for Americans. How? Well, you should watch The Big Idea. The show has featured scores of people who have started their business for little more (sometimes even less) than $600. These people has created jobs, used resources that support other businesses, and made people a lot of money.

Sure, if everyone who receives a check goes a spends it on a toy at Walmart, it won’t do much for boosting the economy. However, let’s have a little fun with the math here. 130,000,000 Americans are going to receive a check. If even 0.1% of the people who receive checks become Donny Deutsch success stories, we are talking about generating $130,000,000,000 of revenue for the US economy over the next year! That’s correct, just one-tenth of one percent of the people who receive the checks need to become Donny Deutsch success stories for the checks to pay for themselves in just two year. One-tenth of one percent. That is about the same as a run-of-network banner advertisement on ValueClick!

Business, culture, life, technology, thoughts, travel, Work

Think You Are Not Entitled to Overtime?

Think again! Gotovertime.com has compiled a list of common reasons we think we are exempt from overtime:

Chances are you’ve fallen into one of these traps. I know plenty of people who have. Most of which are computer programmers. For some reason people in IT seem to really be disgruntled by the amount of work they provide, the amount of value they provide to the company, and how little they are compensated and valued by their employer.

Guess what IT folks? You’re rights to overtime are changing and not for the better. Here’s a bit of news to help you feel even more upset about your unfair treatment at work. Of course, you’ll probably just sit there and complain rather than do something about your unfair treatment. Good luck with that.

oooooooor… Do yourself a favor and be the first guy at your company to must up enough guts to make a difference for all the people in IT who have been taken advantage of before you’re rights to overtime are whittled away to nothing.

blogging, celebrities, cool stuff, Dance, Gadgets, life, Religion, Work

My Favorites of 2007

Nearly a week into 2008, and I am long overdue for a post. What better way than to recap my favorites of 2007:

Favorite blog on my blogroll: 800lb Gorilla

Favorite color: Powder blue from the San Diego Charger jerseys

Favorite day: Day before my birthday (My brother and I ran the LA Triathlon Sprint)

Favorite city: Many to choose from, but gotta love Chicago (even during February)

Favorite SkyMall gadget: Gotta love the Gravity Defyer Shoes

Favorite conspiracy theory: Tom Cruise was cloned by Xenu and the clone is the crazy one we’ve seen in recent years

Favorite book: If I Did It. Just kidding. The Seven Lost Secrets of Success. Joe Vitale has mastered success and is passing it along. That’s the way it should be!

Favorite moment at work: There are so many to choose from. While the Montel Williams show was interesting and The Talking Show was a first, neither of them is the top choice. Not quite the top either, the GBK Oscars Gift Suite was certainly enjoyable, as was the Scriptwriter’s Showcase. I even learned about how bad the strike would be months before it happened. Even though having Reggie Bush on the cover of the magazine was nice, that too was not my favorite moment. My favorite moment at work definitely has to be when I realized I had a great advertisement.

Favorite dance event: 2007 US Open. The Moorpark College Swing Dance Team received second place in their very first team competition at the US Open. I was one of the founding members of the college club at Moorpark, so it was particularly enjoyable to see them do so well in their first competition.

Favorite radio moment: When I was doing the Gadget Panel Radio show while on the road, heading to a Dodgers game. My phone cut out and Gadget Panelist Vadim was unable to get himself on the phone circuit. Great radio!

Favorite blog I didn’t write: The blog recapping my trip to New Zealand with the 20GB of pictures and photos I took while down under.

Favorite Movie: Ratatouille. The little ones teach us so much in life.

Favorite Website: Ext JS. The web’s future is so bright it’s gotta wear shades. My favorite demo is the desktop sample.  My nerd side is shining.

Business, cool stuff, Education, friends, Gadgets, technology, Work

Listen to the Radio!

Listen LiveDon’t just read about gadgets. Call in and talk to me and other gadget enthusiasts during during our upcoming Gadget Panel BlogTalkRadio.com Show.

Guaranteed to be entertaining, fun, and informative. You won’t want to miss our first show in a couple of Saturdays. Share the gadget experience!

Technorati: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

blogging, celebrities, cool stuff, friends, Gadgets, life, movies, technology, videos, Weird Stuff, Work

Music and Movies and Voice Recording… OH MY!!!

Originally posted on the Gadget Panel

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

 

I had the Home Theater Watch at the 2007 GBK Oscar show. Like I mentioned in previous blogs, Billy Wirth, Shawn Hatosy, Joel Moore, and Warren G all loved the Home Theater Watch. It wasn’t a huge hit for the female celebrities, but there were plenty of women taking a look at the watch.

But this isn’t about the Oscars or celebrities. This is about my very own Home Theater Watch experience. Now, I’ll admit that I’m not much of a nerd. While I’m sure that my sister is laughing her butt off right now at that statement, I swear I’m not a nerd. Honestly! This watch is actually really cool.

Plug it into your MAC or PC. It uses a micro USB cable and is auto detected by both in my case. Although, be a lil’ careful with the MAC because its wide open folks! Don’t start deleting files that you *think* you don’t need. You probably do.

Anyway, getting back to the coolness of this watch. I was totally blown away by this cool product. It really is like Joel Moore said, “It’s like an iPod for your wrist.” Yet the Home Theater Watch also has the added coolness factor of being a watch. Something you wear on your wrist that tells time. I was sporting it at the office today, and people were all begging me to see what the watch can do. There are dozens or people who have written about the Home Theater Watch:

Gear Live had something to say
Luxist recommends it while you are standing in line while out and about
SciFi.com even pointed out that you can watch a full length film or a couple of episodes of Prison Break
Coolest Gadgets pointed out the usefulness during a traffic jam
Wrist Dreams… Well, I’m not sure what to make about their name to be honest with you -P
Book of Joe wants the manufacturer to promise “Your friends and family will be eager to spend time with you….”. How do you become the most popular blogging anesthesiologist? I’m sure that the first step is to start blogging
So, everyone at work is following me around…

Does it play movies? Yep!

Does it play music? Yep!

Does it have a voice recorder? Uh…

I didn’t even realize this until after I had shot the video. See and hear the Home Theater Watch video I posted on youtube.

So, when the controller came by my office to tell me that one of my biggest marketing channels had posted a FAT profit for Q1, I was excited because I had it all on audio. I was testing the recording feature when she came by, so I’m not going to make a practice out of recording conversations, but it just kinda happened. Hopefully the FBI will make note of that when they scan this website and let me slide -D

And, BTW. At the time I wrote this blog, there was a 5 question survey on gadgetuniverse.com that claims you can enter to win a Home Theater Watch. I don’t know the details or if there is a deadline, but this watch is worth giving it a shot. I’ll take another one!

Technorati: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Business, Copywriting, Creative Writing, Work, writing

Most Important Copywriting Tip!

Buying and selling real estate depends on three things:

  1. Location
  2. Location
  3. Location

Writing copy also depends on three things:

  1. Benefits
  2. Benefits
  3. Benefits

What’s a benefit? I’ll tell you what a benefit is not. If it has anything to do with the product, it is NOT a benefit. WHAT?

Here is where it gets really tricky. When I say ANYTHING TO DO WITH THE PRODUCT, I mean ANYTHING. Keep reading, you’ll be able to sell better than ever by the end of this article. For example: Let’s say you are writing about a ladder. Here are examples of what you could say about the ladder:

  1. The ladder extends to 12 feet, making clearing the rain gutters easier than ever
  2. Clearing your rain gutters will be so much easier than ever with this new ladder
  3. Every time my wife would ask me to change a light bulb or clean the gutters, I would always make some excuse not to because it is such a chore. Until I got this ladder

Each of the above make it clear that your life will be easier than before because of the ladder. At first glance, these might even seem like you are talking about a benefit. After all, isn’t having an easier life a benefit we are all after?

I’ll go back to my definition of what a benefit is *not*: If it has anything to do with the product, it is NOT a benefit. All of the above examples have something to do with the product. So, how can you write about the benefits of the product without writing about the product itself?

Going back to the ladder example:

  1. Become a virtual Superman!
  2. You can be the star of your own do-it-yourself television show
  3. Be the neighborhood handyman you’ve always wanted to be

Sound like tall tales? Well, you aren’t selling someone a 12′ ladder. There are hundreds (if not thousands) of choices of 12′ ladders. You are selling him the excitement, the thrill of becoming a virtual Superman who can save cats stuck in a tree. You are selling him on being the guy that everyone goes to in order to find out how to clear rain gutters. You are selling him on being such a great handyman around the house that his wife is going to brag (NOT nag) about him to all the neighbors.

NOTE: I want to clarify that I am not saying to NEVER write anything about the product. You MUST write about product features. However, features are what people look for AFTER they are sold on the item, not before.

After you’ve hooked him with the virtual Superman line, you can give him all the features of the item. Now, when you describe the features of the product, it should be in line with the virtual Superman theme.

For example

  • Leap into action when your cat is stuck in a tree with a sturdy 12′ reach

instead of…

  • You can help save your cat when she gets stuck in a tree. The extra 12′ reach you will have with this ladder will turn into a virtual Superman

Even though the second example utilizes the virtual Superman idea, it doesn’t hold true to the idea of Superman. Remember, superman is able to leap tall buildings in a single bound. He’s faster than a speeding bullet. More powerful than a locomotive. When you tie your copy to that powerful of an image, you need to make sure that the rest of your copy is not a bunch of Kryptonite.

NOTE: In this example, I used a male subject. Same thing applies to women. Obviously, becoming a virtual Superman might not appeal to a woman, but becoming a virtual Oprah or having a virtual Superman husband might.

Now, let’s hope this helps the guy I’m coaching on writing copy for his email marketing campaigns 😀

technorati tags:, , , , ,

Blogged with Flock