Archive for the ‘technology’ Category

Over the last 20 years I have been involved with advertising technology, copy writing, marketing, direct marketing, and just about every form of advertising that exists in America. I love advertising. I have a special place in my heart (and my wallet) for advertising and marketing. The creative aspects of advertising can be nothing short of brilliant; as is the case with the mathematics used in formulating and measuring marketing campaigns!

Historically (meaning: radio, print, TV) , you needed to justify advertising rates with circulation, readers, subscribers, etc. Nielsen built their entire business on providing TV/radio/internet publishers what was available in “old media”. Advertising with publishers was simple: if you wanted to reach an audience of 6MM parents and have the budget, you could find the right publications, shows, etc. and even narrow your market based upon the demographic overlay of the publishers’ audience. In other words, you want to sell baby clothes to parent… you advertise in Parents magazine, not Wild West Magazine. You’d do the opposite for your limited edition collectors coin.

Social Media ushered in a promise of having near real-time and (supposedly) far more accurate statistics. Suddenly, we weren’t talking about difficult to quantify metrics like “circulation” and “page views”. Social Media brought us the “follower” and “like” metrics (likes, reactions, upvotes, etc), which are the ultimate… They are the Jesus metric and ostensibly engagement.

Of course, bots are an issue, but there’s a larger issue with Social Media metrics: the value that followers and likes are afforded. Standard web metrics like page views/session and time on a page are the gold standard for content engagement, and followers + likes are supposed to provide the same for Social Media. Yet, followers and and likes have a serious shortcoming. I’ll get to that in a bit but first…

There are really only two true “value” measurements in modern technology: human time and processor power+time (which is easy to measure in electricity). Followers and likes doesn’t measure either of those as the human time it takes to follow is nominal as is the computer time). Not to mention the intent of a follower (e.g. Judas followers & Judas sharing). This is further exacerbated by the fact that most Social Media is “free”. Obviously, Social Media is not free. The cost is your data, the rights to your content, and being subjected to the network bubble that ensues. But I digress…

Following a profile on Social Media costs very little human or computer time. Same with likes/reactions. In fact, keeping up with those profiles requires very little human or computer time AND technology is making that time less and less with automation and AI. In other words, Social Media metrics of followers and likes have virtually no economic value (human + computer time). Even comments are questionable. (consider the @username comments that are prevalent in Social Media). Throw in the fact that followers and likes can be purchased through advertising and followers/likes can carry a negative economic value to the brand.

Yet, Social Media monetary value is measured in followers. “Influencers” are those with a greater number of followers and reactions on their media. Throw in bots and the fact that all Social Media algorithms formulate a bubble and it’s not difficult to figure out how to game the social media systems.

Social Media made formulas for determining relevance that is calculated based upon self referencing metrics that are easily gamed and also have little to no economic value. Social Media formulas are not based upon relevance derived by a premium on top of human and computer time.

Enter Social Media powered by tokenizing (e.g blockchain mining). Social Media no longer needs to be powered by advertising (although advertising does not go away). Users mine on their network(s) of choice and use their earnings to perform network interactions. Users are directly investing their computer time into their social network(s), even without consuming content or using the network.

Placing content on the network(s) requires exchanging/purchasing the content space on the network. Which is somewhat counter to social networks today that are paying content creators for their content via advertising.

So, why would anyone want this tokenized model when everything under today’s model is “free”?

  • Consuming content would also require an exchange/purchase, and content creators can place a premium on interacting with their content
  • Advertising/product placement would still exist and content creators have more powerful metrics (e.g. on average, I receive 500,000 tokens for every piece of content I produce) to provide advertisers such that the content creators can charge more
  • Content creators have the ability to set their own rates of consumption as well as the license of their content (permanent, time limitation, etc)
  • Helpers (think stackoverflow.com) would be able to determine if someone asking a question is paying a viable rate for them to provide their insight for tips. For example, User A tips well for the winning answer to a complex coding issue. Helper 1 sees that and is willing to provide more comprehensive advise than RTFM and is rewarded handsomely by User A for the sound advice
  • Advertising on the social networks would have smart contracts that could come with clauses making bot interactions and/or nefarious interactions much easier to punish
  • The social networks have control over all the tokens and can easily reverse/punish bot transactions, virtually eliminating the problem of bots. In other words, if a bot farm wants to provide mining for the social network so that the bot farm can produce and interact with content on a massive scale such that it would influence people, it will cost the bot farm considerably more computer time than it does now. Also, once the bot farm is determined to be a bot farm by the social network, the bot farm tokens can be confiscated by the social network and the bot farm content revoked. The bot farm loses everything and all users effected regain their tokens (providing additional incentive to the social network users to not tolerate bots). The bot farm would have to shift its mining elsewhere immediately or else it would continue paying the social network in mining resources (i.e. computer time).
  • Content creators of games would be able to tap into the mining power of the users playing their games to add a revenue source and help offset their costs to be part of the network.

Perhaps, users could also mine elsewhere and then transfer funds to their social network wallet of choice and exchange for tokens to interact on that network. This would open up an entire marketplace of services within the social network environment.

The value of a social network is now the amount of tokens created on it’s network * the exchange rate of those tokens on the open market. Followers and likes have measurable economic value, and Judas would be paying 30 tokens instead of earning tokens as a bot troll.

Advertisements

It helps to be a Nobel laureate when you spout out economic nonsense. But, if you’re not able to milk your 2008 Nobel prize, here are the top ways to become a successful bitcoin doomsdayer:

  • It helps if you have some sort of “authority” on the subject: Nobel prize in economics, MBA, degree in finance, Instagram pictures of you on a boat, etc.
  • Start by claiming bitcoin is a bubble and even claim that you’ve been saying that for years.
  • Claim that you’ve been “right” about bitcion and cryptocurrency for years. You don’t need to have any proof of such claims, just make the claims.
  • Make nebulous claims like “this won’t end well” and “this bubble is about to burst”
  • Use words like parabolic
  • Make as many unsubstantiated claims of bitcion’s “true value” as you can. Just make up a number: $1,000… $3,000… Doesn’t matter if you understand the technology or not. Just make something up that sounds scary to people.
  • Be as vague as possible as to when the bitcoin bubble will burst. Remember, being an internet oracle doesn’t require specifics or even a month. Oracles are made by claims of “soon” and “imminent”.
  • Be as vague as possible as to what value the bitcoin crash will dip to. In fact, don’t even say what the crash will be. This way, when there’s a correction of 40% you can still claim oracle status! Definitely don’t make a 100% accurate prediction to the exact thousand dollar amount that BTC will drop to.
  • Use the word bubble at least 3-4 times every hour; even in conversations unrelated to bitcion
  • Make reference to the mythical tulip bubble
  • Bask in the glory of being right 4-5x per year about the bitcoin bubble when there’s a major correction in the budding cryptocurrency market every few months!
  • Bitcoin shame as much as possible on social media!

P.S. In Krugman’s defense, he does make a valid point that he doesn’t understand technology. He also makes a reasonable point that bitcoin lacks viability as a transactional currency. That is valid given BTC’s current limitations for handling massive tx volume and BTC’s high tx cost. BTC will either need to change or (more likely) be used as a store of large amounts of wealth and for large transactions (e.g. buying a house).

Four years ago, I wrote about how the national parks can avoid the next government shutdown. It was a bit shortsighted in retrospect. Rather than utilizing bonds, national parks (any any organization for that matter) should leverage cryptocurrencies. There are over 1,000 cryptocurrencies in existence today (most should be avoided).  But a park like Yosemite Nation Park fits the mold of being a perfect fit for a cryptocurrency.

A Yosemitecoin has a specific use for a specific purpose. Want to visit and park at Yosemite? Pay in Yosemitecoin. Want to stay at a lodge in Yosemite? Pay in Yosemitecoin. It’s important to the ecological health of Yosemite to limit the number of visitors per season/year, so having a cryptocurrency that is limited in availability during a season would allow the price/cost of Yosemitecoin to limit the exposure of the park.

Mining of Yosemitecoin could prove to be a profitable venture for miners depending upon how the rules are setup for Yosemitecoin mining and exchanging. Exchanging could help boost the overall budget available for Yosemite National Park and allow for the park to afford more resources to ensure the park is well maintained and employees at the park are well compensated. A Yosemitecoin could even serve as a long-term retirement investment vehicle for park employees.

Getting into details for all of this would require much more than a simple blog post. However, every national park, non-profits, and global organizations (such as the red cross) could greatly benefit from having their own cryptocurrency that furthers their cause.

A knock I hear frequently about electric vehicles (EVs) is that they require government subsidies to sell well rather than letting the “free market” decide. I’m assuming “free market” refers to dealer network and government collusion and externality benefits of petrol fueled vehicles. However, I usually have to distinguish between a tax credit (which is NOT a subsidy) and a tax rebate (which is a subsidy). The federal tax credit afforded to EV owners is often (incorrectly) labeled a “subsidy” by anti-EV folks. However, the federal tax credit for an EV purchase is limited to the buyer’s federal tax burden.

If you have no federal taxes, Uncle Sam does not cut you a check for $7,500. If you only have $5,000 federal taxes owed at the end of the year, you also don’t get a $2,500; you just don’t have to pay the $5,000 in federal taxes. In short, it’s you keeping more of your own money (which is why it’s called a tax incentive) rather than you getting someone else’s money (which is why it’s NOT a subsidy).

State issued tax rebates are subsidies. Not having to pay for the health problems caused by driving a petrol powered car is a subsidy.

“Behind every great man is a great woman”

We hear that statement (or some variant: “Behind every successful man is a woman”) so often, particularly in politics. It’s so popular that with the rise of successful women in business and politics we hear the gender role reversal: Behind every great woman is a great man. Regardless of the gender roles, the statement has an underlying tone that the spouse of a great/successful person is hidden “behind” the successful person.

Maybe we see the significant other on the stage… Maybe the great wo/man is mentioned in an acceptance speech… Maybe in the memoirs…

The reality is that *Beside* every great wo/man is a great wo/man. It’s just a preposition, but this preposition swap accurately reflects the true spirit of this popular idiom. The spouse of a successful person stands besides them, not behind them. When they walked down the isle, they walked beside each other. No one individual was behind or in front of the other, and it’s the same in success and greatness.

When I achieve success in business or life, my wife is always beside me; not behind me. And I know that the same holds true for her. We’re on this adventure together. One of us certainly takes the lead depending on what obstacle is in front of us, but when we cross that finish line… When we achieve success, it’s beside one another.

I’ve had my share of complaints about Windoze. Most of my frustrations have been around Windoze Mobile. Truth be told, I thought XP was actually a decent operating system. Which is why I’ve been avoiding getting any new PCs until lately. Every client I have who is running Vista in their office… Not a lot of good things to say about it. I recently purchased a new laptop, which means I’m stuck with Vista.

I’ll admit that there are plenty of good things about Vista, but it is such a massive step backwards for computing. Yes, 4GB of RAM is great, but what good is it if you can’t print anything. The paperless office will NEVER happen. Printers are one of the most important aspects of any business, so MS might want to get a clue about that.

The ability to be able to plug-in plug-n-play devices is still a bit clumbsy in Vista. It’s a little bit on the plug-n-kinda-play side of things, and my particular USB device did not have any issues with being unplugged and plugged back in on my XP laptop. Again, a step in the wrong direction.

This Thursday, Dean and I are hosting a very special edition of the Jared and Dean WordsCause Radio Show. You may have seen the stuff on Myspace the other day with Hayden Panettiere promoting her cause (very worthy cause BTW, Whaleman). Well, SocialVibe.com is the service she’s using to promote her cause and SocialVibe is what we have!

We’ll have Joe Marchese, a social networking genius, on the show talking about how you too can utilize SocialVibe to make a difference for your cause. With widgets for the great social networks like Myspace and Facebook, you don’t want to miss this special edition of the Jared and Dean WordsCause Radio Show on BlogTalkRadio.com!

It has been entirely too long since my last Fanbox (SPAMBox) posting. I have received 125 SPAM emails from Fanbox. One of the emails actually ended up in my Junk box, but everything else went right into the Inbox. Perhaps Yahoo! has their filter backwards.

I’ve noticed some interesting ploys by Fanbox these days. For instance, of the 125 SPAM emails I received, they were sent by 17 different addresses:

  • BuddyPoke (1) – Similar to the Poking you can do on legit social networking websites like Facebook
  • Daily Babe (1) – Similar to the classic hot or not phenomenon. I guess Fanbox figured that hot chicks might help get people clicking.
  • Daily Dog (2) – As if Cute Overload and ICHCB didn’t have enough cuteness, you can get a dose of Fanbox Animal SPAM with their daily dog feature
  • Daily DONT (1) – Shouldn’t this just include not opening Fanbox SPAM emails?
  • Do you think (1) – Fanbox is SPAM? YES!
  • FanBox Fan (87) – These are the classic Fanbox Fan Requests
  • Fans1@fanboxnotes.com (1) – One of the various SPAM note addressed used
  • Fans3@fanboxnotes.com (2)
  • Fans4@fanboxnotes.com (1)
  • Flower Fans (1) – I just saw a message about this SPAM message on my Gadget Panel website. There is an interesting story about Gadget Panel. There was a sudden swell of bogus registrations on the website, all taking place within a matter of minutes. I’m not suggesting that Fanbox was attacking my system or anything. I’m just saying that it was rather interesting that there was a sudden influx of bogus registrations on the Gadget Panel website and a search on Google returns the article about Fanbox SPAM from gadgetpanel.com as the third link.
  • Hot a Meter (1) – Yet Another Hot or Not Knockoff
  • Kiss (1)
  • Kitten Club (1) – Like the daily dog
  • KittyPix (1) – More SPAMinal garbage from Fanbox. Can you believe that someone has actually registered the domain spaminal.com?
  • PuppyPix (1)
  • Question_It (4)
  • SuperPing (1) – They are even trying to go after the super geeks!

So much SPAM to keep up with from Fanbox.

Communism has gotten hold of lawmakers in New York! This isn’t McCarthy style scare tactics folks, this is the real deal. One the surface, people might be thinking that the whole Amazon Tax thing is no big deal. Amazon might win, probably, perhaps, hopefully, right?

Think again!

New York is attacking the constitution of the United States. Furthermore, they are expecting our businesses to foot the bill for the constitutional challenge. Our businesses are going to have to pay to prove that our constitution protects us from the economic greed of lawmakers like those in New York. Yes, our businesses are footing the bill. I say New York should have to repay Amazon for ALL legal expenses if Amazon wins the lawsuit against New York. That should keep idiot lawmakers from abusing the power that we gave them!

Today gives me yet another day to gloat about the idiotic college professor I had years ago at Strayer University (yes, avoid this college. It is a waste of time and money). The CEO of Dow Chemical borrowed a page straight out of my economic philosophy and is proving that energy based inflation is a reality, not some idea that deserves a B on my term paper. Dow is going to raise their prices immediately by up to 20%

Dow is just the start too. Energy based inflation starts here. Energy prices increase, putting pressure on businesses to either cut profits or slow down. Traditional economist, aka most college professors, will tell you that energy prices will come back down and everyone will be happy. However, in the real world this doesn’t and didn’t happen over the last 10 years. The result is that every company in America (except big energy, and miraculously Walmart) is being squeezed to the brink of no ability to make a profit or even be productive at any level.

There is a solution. It isn’t cheap, but it wouldn’t cost any more than the failed tax rebate of 2008. This solution would provide a long-term solution to the energy crisis in America and heavily stimulate the US economy while building the infrastructure needed.

Where have all those “tax rebates” gone? Hats off to anyone who spends it on anything other than energy.