Archive for the ‘media’ Category

Over the last 20 years I have been involved with advertising technology, copy writing, marketing, direct marketing, and just about every form of advertising that exists in America. I love advertising. I have a special place in my heart (and my wallet) for advertising and marketing. The creative aspects of advertising can be nothing short of brilliant; as is the case with the mathematics used in formulating and measuring marketing campaigns!

Historically (meaning: radio, print, TV) , you needed to justify advertising rates with circulation, readers, subscribers, etc. Nielsen built their entire business on providing TV/radio/internet publishers what was available in “old media”. Advertising with publishers was simple: if you wanted to reach an audience of 6MM parents and have the budget, you could find the right publications, shows, etc. and even narrow your market based upon the demographic overlay of the publishers’ audience. In other words, you want to sell baby clothes to parent… you advertise in Parents magazine, not Wild West Magazine. You’d do the opposite for your limited edition collectors coin.

Social Media ushered in a promise of having near real-time and (supposedly) far more accurate statistics. Suddenly, we weren’t talking about difficult to quantify metrics like “circulation” and “page views”. Social Media brought us the “follower” and “like” metrics (likes, reactions, upvotes, etc), which are the ultimate… They are the Jesus metric and ostensibly engagement.

Of course, bots are an issue, but there’s a larger issue with Social Media metrics: the value that followers and likes are afforded. Standard web metrics like page views/session and time on a page are the gold standard for content engagement, and followers + likes are supposed to provide the same for Social Media. Yet, followers and and likes have a serious shortcoming. I’ll get to that in a bit but first…

There are really only two true “value” measurements in modern technology: human time and processor power+time (which is easy to measure in electricity). Followers and likes doesn’t measure either of those as the human time it takes to follow is nominal as is the computer time). Not to mention the intent of a follower (e.g. Judas followers & Judas sharing). This is further exacerbated by the fact that most Social Media is “free”. Obviously, Social Media is not free. The cost is your data, the rights to your content, and being subjected to the network bubble that ensues. But I digress…

Following a profile on Social Media costs very little human or computer time. Same with likes/reactions. In fact, keeping up with those profiles requires very little human or computer time AND technology is making that time less and less with automation and AI. In other words, Social Media metrics of followers and likes have virtually no economic value (human + computer time). Even comments are questionable. (consider the @username comments that are prevalent in Social Media). Throw in the fact that followers and likes can be purchased through advertising and followers/likes can carry a negative economic value to the brand.

Yet, Social Media monetary value is measured in followers. “Influencers” are those with a greater number of followers and reactions on their media. Throw in bots and the fact that all Social Media algorithms formulate a bubble and it’s not difficult to figure out how to game the social media systems.

Social Media made formulas for determining relevance that is calculated based upon self referencing metrics that are easily gamed and also have little to no economic value. Social Media formulas are not based upon relevance derived by a premium on top of human and computer time.

Enter Social Media powered by tokenizing (e.g blockchain mining). Social Media no longer needs to be powered by advertising (although advertising does not go away). Users mine on their network(s) of choice and use their earnings to perform network interactions. Users are directly investing their computer time into their social network(s), even without consuming content or using the network.

Placing content on the network(s) requires exchanging/purchasing the content space on the network. Which is somewhat counter to social networks today that are paying content creators for their content via advertising.

So, why would anyone want this tokenized model when everything under today’s model is “free”?

  • Consuming content would also require an exchange/purchase, and content creators can place a premium on interacting with their content
  • Advertising/product placement would still exist and content creators have more powerful metrics (e.g. on average, I receive 500,000 tokens for every piece of content I produce) to provide advertisers such that the content creators can charge more
  • Content creators have the ability to set their own rates of consumption as well as the license of their content (permanent, time limitation, etc)
  • Helpers (think stackoverflow.com) would be able to determine if someone asking a question is paying a viable rate for them to provide their insight for tips. For example, User A tips well for the winning answer to a complex coding issue. Helper 1 sees that and is willing to provide more comprehensive advise than RTFM and is rewarded handsomely by User A for the sound advice
  • Advertising on the social networks would have smart contracts that could come with clauses making bot interactions and/or nefarious interactions much easier to punish
  • The social networks have control over all the tokens and can easily reverse/punish bot transactions, virtually eliminating the problem of bots. In other words, if a bot farm wants to provide mining for the social network so that the bot farm can produce and interact with content on a massive scale such that it would influence people, it will cost the bot farm considerably more computer time than it does now. Also, once the bot farm is determined to be a bot farm by the social network, the bot farm tokens can be confiscated by the social network and the bot farm content revoked. The bot farm loses everything and all users effected regain their tokens (providing additional incentive to the social network users to not tolerate bots). The bot farm would have to shift its mining elsewhere immediately or else it would continue paying the social network in mining resources (i.e. computer time).
  • Content creators of games would be able to tap into the mining power of the users playing their games to add a revenue source and help offset their costs to be part of the network.

Perhaps, users could also mine elsewhere and then transfer funds to their social network wallet of choice and exchange for tokens to interact on that network. This would open up an entire marketplace of services within the social network environment.

The value of a social network is now the amount of tokens created on it’s network * the exchange rate of those tokens on the open market. Followers and likes have measurable economic value, and Judas would be paying 30 tokens instead of earning tokens as a bot troll.

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I can’t believe that only 23% of the people polled in a CNN poll thought Vice President Dick(head) Cheney is the worst VP in the history of America. Either these people have a strong recollection of Aaron Burr and Spiro Agnew, or they haven’t paid much attention to distortion of our constitution by the worst Vice President in history. Certainly, Agnew was a swindler, but he has nothing on Cheney. Dick easily ranks up there with Burr.

I would be interested in knowing who these people really think is the worst VP ever.

My favorite quote from Dick:

“I’m very comfortable with where we are and what we achieved substantively. And frankly, I would not want to be one of those guys who spends all his time reading the polls. I think people like that shouldn’t serve in these jobs.”

Of course he feels very comfortable. After having pulled off the largest raping of the American public, I’m sure he feels as comfortable as OJ Simpson with a glove that doesn’t fit on his hand.

It wasn’t long ago that CNN had a grammar error on their homepage. However, the latest grammar goof I found on CNN is not so minor. I highlighted  what I’m sure  was a grammar error and not a factual error. It is well known that  George Washington never lived in the  White House. However, the quote from CNN reads as though George Washington (who we know owned slaves) lived in the White House while owning slaves:

Twelve American presidents owned slaves and eight of them, starting with Washington, owned slaves while they lived in the White House.

Slaves Helped Build the White HouseTwelve American Presidents, starting with Washington, owned slaves and eight of them owned slaves while they lived in the White House.

The words are exactly the same, but CNN certainly goofed with their wording that reads as though Washington actually owned slaves while living in the White House. He couldn’t have. The White House was finished after Washington died.

I’ve been a fan of Steve Forbes since the ’96 Republican primary. While I don’t agree with his flat income tax, I can certainly agree with him that Henry Paulson is “the worst Treasury Secretary in modern times“. It seems like nobody has been willing to point some very harsh fingers at administration officials but not Forbes.

There is this ridiculous notion that we have avoided a much worse financial crisis than it could have been. Certainly if we had buried money in the money holes like Onion News joked about, we’d be in a much worse financial situation. However, we haven’t actually been burying money in real money holes, unless you count the $700 billion bailout we dug ourselves last month.

I was fascinated this morning when I checked my RSS feed of happenings in the Conejo Vally area. Somehow, the folks at the Ronald Reagan library have managed to allow our communist Treasury Secretary, Henry Paulson, to lecture at the late president’s library in Simi Valley on Thursday. I would pay to have someone ask Paulson if he thought there was a bit of irony (or maybe tragedy) in the fact that our president who fought communism more than any other president had a communist Treasury Secretary lecturing at his library.

I’ll admit that I don’t know much about Sheila Blair (chair of the FDIC), but at least she is coming up with ideas that actually make economic sense! Paulson on the other hand has already spent 1/3 of the $700 billion dollars he charged on the National American Express, and believe me when I say that we aren’t going to see any benefit from that money and are likely not even going to get any of it back. Now, Paulson is talking about buying stock in banks, which is just the most ridiculous idea to ever come out of the building next to the White House. Granted, Paulson is going to be gone in January anyway, but his plans to spend the “bailout” funds like there’s no tomorrow really need to stop. W could certainly redeem himself a little by asking Paulson to resign or firing him if Paulson doesn’t resign.

There are plenty of things to be passionate about. Firing people is usually not something that I am passionate about. However, when there is someone whose ideas are so detrimental to the stability of the American economy, we need to get rid of him. If you’ve been buried under a rock, Henry Paulson is the communist Treasury Secretary who was calling for the bank “bailout” months ago. Unfortunately, he got what he wanted. After having fumbled the ball on US economic policy so far, our Congress somehow believed him that we needed this.

Now, his team has come up with the most absurd idea in the history of idiotic economic ideas: purchase stock in banks to help their balance sheets. Where does he come up with such idiotic ideas!?! While buying up bad debt from failed loans would certainly create a mess, this communistic thinking is the most absurd idea I’ve ever heard! What will happen *when* (not if) the stock goes down? Who really reaps the reward of the US government going in a buying stock? The investors. The banks are not going to benefit at all because investors are going to watch their stocks go up and then jump ship because Paulson was stupid enough to buy their stock. The stock will come back down, and the US loses money.

For conspiracy theorists, this is just the beginning of the evil plan by the smoking gunman to turn America into a communist state. While I can’t agree with the over all conspiracy, the thoughts of Federal government ownership to the tune of $700 billion is VERY disturbing.

I’m honestly wondering what the hell is going on with our politicians! Perhaps we citizens of America are not sending enough letters and emails. Or maybe we think communism is a good thing. Since when did the federal government buying equity stakes into troubled industries become OK?

Sure, we’ll save a few thousand jobs in the immediate future and cripple the entire country for decades to come. I’m not going to be one of those people who talk about how “The End is Near“, but this communism stuff is really starting to boil my red-blooded American capitalist… well, blood. And if I hear one more person talk about this being socialism, I’ll exercise my Second Amendment rights on you!

Socialism and Communism are not the same thing. In fact, what our Congress and White House are practicing is the opposite of what most socialist believe. Most socialists would say things like, “Damn those billionaire running their banks, squeezing us little folks out of our money. We need a government handout. Where’s my bailout?” That’s not what Pelosi and company are saying.

They are saying, “Those poor defenseless billionaires running their banks and automobile companies are loosing so much money because those evil consumers are not consuming enough to keep them rolling along the way we want the world to work. Those poor businesses need a handout at the expense of the taxpayer.”

Meanwhile, the capitalist will say, “What a bunch of idiots! They pissed away our money and they want us to bail them out despite their antiquated technology and crappy service! We are compassionate, and will give you another chance. Here’s a tax break to go update your crap engines that haven’t improved our dependence on fossil fuels despite the fact we knew it was a problem 30+ years ago. And here’s a tax break for you idiot banks who keep your call centers in the United States instead of outsourcing it to India where we end up with crap service and no answers to any of our problems. If you ef up again, go lobby the communists Pelosi and George W. Bush. Otherwise, invest in a cardboard box.”

At the time of this writing, 95.7% of the precincts were reporting results. The latest results can always be found on the Secretary of State’s website.

Since I’m writing this blog on a train, I’m glad to see that it looks like Proposition 1 is going to pass. The next big question should be whether the 47% who voted against Proposition 1 should be allowed to ride the train when it is built. I’m just kidding of course. Democracy affords the benefits of the majority to the minority. Just look at the $700 billion bailout. The majority of the population bailed out the minority of the banks that gambled with our money.

Proposition 2 passed with an incredible 63% Yes vote. The rooster crows in the morning were a little bit more jubilant than yesterday morning 😛 and you can hear cows talking along the I-5, heading to Central California.

Proposition 3 surprisingly passed, giving children’s hospitals more funds even though they had funds left over from the last time we put them on the ballot. Kids and animals are always worthy causes, but I’m not sure we really needed to cough up this money this year.

Proposition 4 went down in flames YET AGAIN. This garbage has been on the ballot for the last several elections. Somehow, it keeps coming back. Perhaps if we completely say NO to government dictation of birth for minors with a resounding 80% NO, we won’t have to keep voting on the same junk every time.

Proposition 5, 6, and 7 all went down in flames, losing soundly. What I thought was funny about the Proposition 6 is that all the cronnies on the TV kept talking about how they were surprised by lack of support for this bill. I only have one word: hearsay.

Proposition 8, the ban on gay marriage is passing by a sound margain. 52.1% Yes on 8 is a very strong win. The total vote margin is more than 400,000.

Proposition 9 passed by a sound margin. Should people who voted no on this proposition not be notified when a perpetrator of a crime against them is released from prison?

Proposition 10 was so soundly defeated that we got to stand up here in California and say, don’t give us garbage incentives that aren’t going to make a damn bit of difference.

Proposition 11 may or may not pass at this point. This is an incredibly close ballot measure. The margin is less than 100,000 votes, so it could easily go either way. Hopefully Californians will vote in favor of democracy as opposed to a fictitious democracy that allows the people who get elected decide who ends up electing them. C’mon folks! This should have been a no-brainer.

Proposition 12 has ensured our veterans that they will have the funds needed to help make a difference in their lives.

I LOVE IT!!! The most read news source in America has a common misuse of to, two, and tooooooo right on their homepage!

CNN toooo close to call