Archive for the ‘marketing tips’ Category

I’ll keep it really brief:

  1. Bring more attention to the “gas tax holiday”
  2. Point out how both of your opponents support it even though it would just put more money into the already fat pockets of oil companies
  3. Remind people that both Clinton and McCain support this ridiculous economic gimmick, and ask the public to decide who we think Clinton and McCain are really supporting
  4. Ask America if we want more of the same flat economy over the last 8 years with failed fiscal policy after failed fiscal policy
  5. Win handedly, so you are officially running against John McCain and then keep bringing up the fact that McCain supported this very, VERY bad economic gimmick

Free as a courtesy to democracy in America!

I’ve been spending a lot of time researching PPC search engine Internet marketing techniques over the last several months. The truth is that I’ve dabbled in Internet marketing for years, but I was never part of an hundred million dollar Internet marketing campaign. Print, on the other hand… Print, I’ve generated more than $60 million from print marketing over the last 3 and a half years. Much of that print has driven Internet results, which means that I need to know enough about Internet marketing to be dangerous!

One of the things I love about my side job as a radio host for the WordsCause Radio Show on BlogTalkRadio.com is that I get to interview great people! This Saturday, I get to interview the guy behind the very successful Internet marketing campaigns of Jdate, True.com, and several other successful Internet companies in highly competitive fields: Patrick Thona.

Patrick has been working in the Internet marketing business for many years and has many successes under his belt with both PPC and organic traffic. His latest endeavor is an online petition website. He’ll be sharing some simple, yet powerful, secrets to his trade that we’ll all be able to put to use in our own online marketing efforts. Catch the Internet Talk Radio broadcast on BlogTalkRadio.com this Saturday at 10AM Pacific.

Ron Paul is EVOL

In a move that’s straight out of the “DOH!” files, Ron Paul’s minions have been showering the Internet (and freeway overpasses) with root of all EVOL. Dana Carvey Church LadyThe idea was to share the “love” of Ron Paul’s R”evol”ution.I’m sure the intentions were good by his campaigners. But you know what they say about good intentions: The road to Hell is paved with good intentions. Wait! Hell also happens to be where EVOL comes from now.

Isn’t that special? 😛

I’ll keep it really brief:
  1. Don’t compare John McCain to George W. Bush 
  2. Focus on your own ideas, not another Senator’s
  3. Stay true to your promise of not running politics as usual
  4. Win handedly, so you are officially running against John McCain and it would actually make sense for you to say something about John McCain

Free as a courtesy to democracy in America!

I’ll keep it really brief:

  1. Focus on issues that will inflame your opponent
  2. Let your opponent make remarks about you and your proposed policies
  3. Notice how everyone will be talking about you and your policies
  4. Regain the lead because all the attention is on you, even headlines with your opponent’s name include your name
  5. Win handedly

Free as a courtesy to democracy in America!

I’ll keep it really brief:

  1. Remind voters that America has been run by the same two families for the last 20 years: Bushes and Clintons
  2. Remind us again, in case we forget
  3. Precede with “I’m Barack Obama and I endorse this message!”
  4. Win handedly

Free as a courtesy to democracy in America!

I’ll keep it really brief:

  1. Search the media archives for the 1992 Presidential campaign where both Bill Clinton and Hilary Clinton defended Bill’s lack of experience for a need for change
  2. Run those sound bites over and over
  3. Precede with “I’m Barack Obama and I endorse this message!”
  4. Win handedly

Free as a courtesy to democracy in America!

The day I heard about the Sharper Image Bankruptcy, I searched Google for the term: sharper image bankruptcy. There was a Google Adsense ad for Sharper Image. At the time, I thought I should take a screen capture, but I didn’t. The next day, I came back and the ad was gone. Perhaps Sharper Image ran out of budget for the day, because the ad is back!

Based upon the blogs that I’ve been reading about not fulfilling on gift certificates and the obvious stiffing companies for millions of dollars, it is rather humorous that Sharper Image has an advertisement on Google when you type in sharper image bankruptcy. What makes it even funnier is that the ad claims: “Sensational service and totally unique merchandise”. I’ll have to tell that to my brother who got stiffed for his Sharper Image gift certificate this weekend while receiving “sensational service”.

Sharper Image BankruptcySee the screen shot yourself. There’s no way I was going to let this one pass me by a second time!

The good news is that Sharper Image has resumed redemption of their gift cards. The bad news is that you need to read the details:

All Gift Cards, etc., will be honored for their full value with two conditions – (1) they must be redeemed in full in one transaction; and (2) customers must purchase an item that costs double the value of the gift certificate or merchandise certificate. For example, if a customer holds a $25 Gift Certificate, the customer will get the full value of the $25 Gift Certificate as long as the customer purchases at least $50 worth of goods. Partial redemptions will not be honored at this time. This is a purely voluntary program. Customers who do not wish to redeem their cards on this basis can retain them for future use, as Sharper Image is working diligently to be able to honor the cards without condition in the future.

On the other side of karma, Sharper Image has been delisted by NASDAQ, essentially placing the proverbial nail in the coffin. Without a print catalog (they didn’t pay their printer $6MM) and half the number of stores, Sharper Image really has nothing to stand on moving forward.

Brand Genius, Al Reis, sums up much of the failure of Sharper Image in his recent article on Ad Age. Goodbye Sharper Image, hello RichardSolo.com.

One final word of advice to future marketers: If your company files for bankruptcy, remove your ads from Google and the other search engines for search terms that would include the keyword bankruptcy.

I don’t have all the economic sources nor the historical data that the FED has, but I do have data that is very telling of the economic conditions: data from the company that I work for. One of the systems we use is the National Change Of Address (NCOA). It allows us to keep our addresses fresh in our customer database so that we aren’t wasting our mailing resources. It is offered by the US Postal Service at a nominal cost given the potential savings in direct mail cost.

We ran the NCOA right before the holiday season last year and there was considerable relocation taking place with our consumers. We just recently ran the NCOA again, and there is a significant slowdown in the volume of movers. Interestingly enough, the slowdown started right about the same time that the FED dropped interest rates.

What does all this mean? Well, for us, the NCOA indicates the housing market. More than 90% of our customers own their own home, so a lot of change of addresses means volatility in the housing market. A slowdown in the NCOA means things are starting to stabilize in the housing market. A more stable housing market is good for business.

I’m predicting a slight dip over the next couple of months because of the sensationalistic nature of the media when it comes to reporting economic data. Also, most economic indicators are not real-time, meaning that seeing a bad economic indicator today typically means that it took place 3-6-9 months ago. Look for a mild 3rd quarter and a strong 4th quarter in 2008 provided there is not major political upheaval.

I remember the days when people would tell me that the Internet would make paper obsolete. Many people remember that from the late 90s. Of course, the last time I heard that was just a few days ago. It was interesting because it came from someone who was making a living in selling print advertising.

Much like the fact that we have not been replaced by robots or overrun by Damned Dirty Apes, the Internet has not completely replaced print. It has given many print publications a run for their money (mainly news circulars), but publications like Popular Mechanics continue to increase their subscription base.

I’ve been advertising in magazine over the past three years, fairly extensively, and I’ve noticed a very interesting rapidly changing trend. Three years ago, my print advertisements would have received 85% of all of our orders via the phone and just 15% via the Internet. My most recent advertisements pull about 65% from the phone and 35% from the Internet in the same publication. The URL for the advertisement is not any more prominent than it was 3 years ago. The market has changed.

Consistently, one of my most popular posts here on WordPress is a post the Gravity Defyer Shoes, which are only advertised in print. There are so many searches run on Google for people looking for the shoes that it took my post about Knight Rider Ratings to finally have a post that exceeds the number of hits/day that I receive about the Gravity Defyers.

Bottom line is that print is still a viable advertising method, but you need to make sure you back it up with a strong Internet presence. People see your ad, and they want more information. So, they check the web!