art, marketing tips

Game of Marketings

Starbucks’ marketing team has always been great. With the supposed “oops” on what many are calling the worst episode of the worst series ending… I’ll argue that the Starbucks marketing machine is easily the GOaT!

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Business, cool stuff, marketing tips

Internet Marketing Genius… It Ain’t Easy!

I’ve been spending a lot of time researching PPC search engine Internet marketing techniques over the last several months. The truth is that I’ve dabbled in Internet marketing for years, but I was never part of an hundred million dollar Internet marketing campaign. Print, on the other hand… Print, I’ve generated more than $60 million from print marketing over the last 3 and a half years. Much of that print has driven Internet results, which means that I need to know enough about Internet marketing to be dangerous!

One of the things I love about my side job as a radio host for the WordsCause Radio Show on BlogTalkRadio.com is that I get to interview great people! This Saturday, I get to interview the guy behind the very successful Internet marketing campaigns of Jdate, True.com, and several other successful Internet companies in highly competitive fields: Patrick Thona.

Patrick has been working in the Internet marketing business for many years and has many successes under his belt with both PPC and organic traffic. His latest endeavor is an online petition website. He’ll be sharing some simple, yet powerful, secrets to his trade that we’ll all be able to put to use in our own online marketing efforts. Catch the Internet Talk Radio broadcast on BlogTalkRadio.com this Saturday at 10AM Pacific.

blogging, Business, cool stuff, marketing tips

Print Marketing Trends Toward the Internet

I remember the days when people would tell me that the Internet would make paper obsolete. Many people remember that from the late 90s. Of course, the last time I heard that was just a few days ago. It was interesting because it came from someone who was making a living in selling print advertising.

Much like the fact that we have not been replaced by robots or overrun by Damned Dirty Apes, the Internet has not completely replaced print. It has given many print publications a run for their money (mainly news circulars), but publications like Popular Mechanics continue to increase their subscription base.

I’ve been advertising in magazine over the past three years, fairly extensively, and I’ve noticed a very interesting rapidly changing trend. Three years ago, my print advertisements would have received 85% of all of our orders via the phone and just 15% via the Internet. My most recent advertisements pull about 65% from the phone and 35% from the Internet in the same publication. The URL for the advertisement is not any more prominent than it was 3 years ago. The market has changed.

Consistently, one of my most popular posts here on WordPress is a post the Gravity Defyer Shoes, which are only advertised in print. There are so many searches run on Google for people looking for the shoes that it took my post about Knight Rider Ratings to finally have a post that exceeds the number of hits/day that I receive about the Gravity Defyers.

Bottom line is that print is still a viable advertising method, but you need to make sure you back it up with a strong Internet presence. People see your ad, and they want more information. So, they check the web!