Business, cool stuff, marketing tips

Internet Marketing Genius… It Ain’t Easy!

I’ve been spending a lot of time researching PPC search engine Internet marketing techniques over the last several months. The truth is that I’ve dabbled in Internet marketing for years, but I was never part of an hundred million dollar Internet marketing campaign. Print, on the other hand… Print, I’ve generated more than $60 million from print marketing over the last 3 and a half years. Much of that print has driven Internet results, which means that I need to know enough about Internet marketing to be dangerous!

One of the things I love about my side job as a radio host for the WordsCause Radio Show on BlogTalkRadio.com is that I get to interview great people! This Saturday, I get to interview the guy behind the very successful Internet marketing campaigns of Jdate, True.com, and several other successful Internet companies in highly competitive fields: Patrick Thona.

Patrick has been working in the Internet marketing business for many years and has many successes under his belt with both PPC and organic traffic. His latest endeavor is an online petition website. He’ll be sharing some simple, yet powerful, secrets to his trade that we’ll all be able to put to use in our own online marketing efforts. Catch the Internet Talk Radio broadcast on BlogTalkRadio.com this Saturday at 10AM Pacific.

cool stuff, life, movies, Relationships

Movie Recommendation: Run Fat Boy Run

It isn’t often that I recommend a movie to people. After all, in my opinion, most movies aren’t good. Yet, I’m still paying 10 bucks to go see them every week, go figure.

Anyway, Run Fat Boy Run is a perfect movie for any of the following people to see:

  • Men who ever dated someone that you just could decide if she was the right one
  • Women who ever dated the guy who just couldn’t decide if you were the right one

The above includes just about everyone in the world, but here are more people who should go see Run Fat Boy Run:

  • Dead beat/loser fathers – So you can see what it takes to win your family back
  • Co-parents of the dead beat/loser father – So you can see what someone who is really committed to your family does to win you back
  • People who like to laugh… A LOT!!!
  • People who like to cry… a little
  • People who like to watch movies with real life scenarios that aren’t overacted

I really enjoyed this film. I was laughing throughout, save a couple of times when tears welled up in my eyes. It is a superb film and well worth the money at the theater. And don’t forget to take the woman that you haven’t been able to make your mind up about for the last five years either! That adds value to the experience of this film 😀

View the trailer for Run Fat Boy Run.

cool stuff, inspiration, life, philosophy, quotes, thoughts

20 Dollars of Wisdom

From an email a friend of my mom…

A well-known speaker started off his seminar by holding up a $20.00 bill.

In the room of 200, he asked, Who would like this $20 bill?”

Hands started going up.

He said, “I am going to give this $20 to one of you but first, let me do this.”

He proceeded to crumple up the $20 dollar bill.  He then asked, “Who still wants it?”

Still the hands were up in the air.

“Well”, he replied, “What if I do this?”

And he dropped it on the ground and started to grind it into the floor with his shoe.

He picked it up, now crumpled and dirty. “Now, who still wants it?”

Still the hands went into the air.

“My friends, we have all learned a very valuable lesson. No matter what I did to the money, you still wanted it because it did not decrease in value. It was still worth $20.”

He continued, “Many times in our lives, *we* are dropped, crumpled, and ground into the dirt by the decisions we make and the circumstances that come our way. We feel as though we are worthless.”

He pauses, “But no matter what has happened or what will happen,  you will never lose your value. Dirty or clean, crumpled or finely creased, you are still priceless to those who DO LOVE you. The worth of our lives comes not in what we do or who we know, but by WHO WE ARE and WHOSE WE ARE.”

You are special – Don’t EVER forget it.

blogging, Business, cool stuff, marketing tips

Print Marketing Trends Toward the Internet

I remember the days when people would tell me that the Internet would make paper obsolete. Many people remember that from the late 90s. Of course, the last time I heard that was just a few days ago. It was interesting because it came from someone who was making a living in selling print advertising.

Much like the fact that we have not been replaced by robots or overrun by Damned Dirty Apes, the Internet has not completely replaced print. It has given many print publications a run for their money (mainly news circulars), but publications like Popular Mechanics continue to increase their subscription base.

I’ve been advertising in magazine over the past three years, fairly extensively, and I’ve noticed a very interesting rapidly changing trend. Three years ago, my print advertisements would have received 85% of all of our orders via the phone and just 15% via the Internet. My most recent advertisements pull about 65% from the phone and 35% from the Internet in the same publication. The URL for the advertisement is not any more prominent than it was 3 years ago. The market has changed.

Consistently, one of my most popular posts here on WordPress is a post the Gravity Defyer Shoes, which are only advertised in print. There are so many searches run on Google for people looking for the shoes that it took my post about Knight Rider Ratings to finally have a post that exceeds the number of hits/day that I receive about the Gravity Defyers.

Bottom line is that print is still a viable advertising method, but you need to make sure you back it up with a strong Internet presence. People see your ad, and they want more information. So, they check the web!

blogging, Business, cool stuff, Education, inspiration, life, philosophy, Relationships, thoughts, writing

You Really Are That Great

People have been telling me that I’ve been gifted with a great voice since I was a young child. I’m not talking about an American Idol kind of voice. I’m talking about speaking. I haven’t delivered a speech in nearly a decade. Outside of the interview of me by Dr. Joe Vitale about my advertising, I haven’t been doing much along the lines of speaking publicly. That was until this weekend…

A friend of mine, Doctor Nat (yes, a blond rocket scientist) has been working with a guy by the name of Scott Evans (he did the movie “Pass it On“) on putting together a workshop for inventors. The idea was to provide attendees with training and information that would take them from thinking about a product/service/business to actually brining it to market. Or if they already had the product… Make it a wild success. They got that and then some!

The weekend was packed. Non-stop, high energy from 9 in the morning to 11 at night the whole weekend. And there was NEVER a dull moment! To give you an idea about what it was like, here is the list of speakers:
Sarah Caldicott
Scott Evans
Dr. Natalie L. Petouhoff
Jeffrey G. Sheldon
Louis Foreman
Scott Painter
Gene McNaughton
Glenn Blake
Jace Souder
Mike Stuhley
Jared Tracy (me)
Mary Ligon
Darren Jacklin
Dr. Zonnya

That’s a great team of speakers! If you want to walk out of a weekend on fire and with knowledge that can be applied to your business, product, relationships, and life in general, it doesn’t get much better than what you see above!

I must admit that the best part of the entire weekend was when several people came up to me on a break or after the event and told me that what I contributed to them is going to make a significant difference in their business. That’s what it’s all about! And it felt every so great after having not done anything like that for nearly 10 years. I’ve been smiling from ear to ear ever since. I might have even been smiling while I was sleeping on the plane ride back to Los Angeles.

If you spent some time clicking on those names above or ran a Google search on those names, you would see that it is an extraordinary group of people. People who move mountains and make the extraordinary happen every day.

The best news of all… You are just as powerful, moving, inspirational, intelligent, and gifted as any one of the people on that list.

How can that be? Well, it is simple. You were born that way. And that is why all of us really are that great  😀

cool stuff, Gadgets

Comfort Shoes Make Walking More… Well, Comfortable

Comfort Shoes

One might expect the most comfortable shoes in the world to come from a well known shoe brand, one of those companies that spend hundreds of millions of dollars a month on advertising. Instead, they come from a company that is well known for innovation but not necessarily footwear: Gadget Universe.

It started with the research of rubber for the construction and automobile industries. Scientists investigating shock absorption for buildings and automobiles discovered a special polymer that was both lightweight and absorbed shock and vibration. The research lead to the development of the very first Gravity Defyer Shoe: the Catapult MMXT3.

What is the Gravity Defyer?
It was scientifically constructed with a hidden 6mm (1/8″) shock absorber under the heel that releases its reciprocating resistance power each time you step. As your weight changes to the balls of your feet, the hidden shock absorber generates upward pressure, rebounding your body upward and propelling you forward in life.

It’s almost as if Aeolus, the Greek god of wind, himself has taken his powerful wind out of his bottles and put it into each pair of the Gravity Defyer Shoes. Your entire body will receive an energy burst when you slip on the Gravity Defyer Shoes because your joints and spine will no longer feel the full impact of your high impact life. The basic findings by the scientists of the Impact Research Technology Lab were that the combination of lightweight rubber and lightweight, durable springs will reduce the impact and force of gravity on our entire body much the same way that a suspension system helps reduce the impact on an automobile and airplane.

Look great too! We all have them, an expensive pair of dress shoes for those special occasions. The shoes that world famous secret agents wear to the black tie party where they end up doing some reconnaissance before they are chased around a European city by evil henchmen. The kind of dress shoes that show class, style, and sophistication but are so uncomfortable you can’t wait to take them off. Designed by the best shoe designers from three continents, the Gravity Defyer Shoes provide you with all the sophistication and comfort needed to keep up with the best of the world famous secret agents.

Every shoe is also sent through a comprehensive quality assurance process to ensure that each pair of Gravity Defyer Shoes adheres to the highest standards set forth by the Alexander Innovation Wizard. Relieve your feet, ankles, knees, hips, and spine. Give your whole body a break from the pressures of your daily life.