Archive for the ‘cool stuff’ Category

Over the last 20 years I have been involved with advertising technology, copy writing, marketing, direct marketing, and just about every form of advertising that exists in America. I love advertising. I have a special place in my heart (and my wallet) for advertising and marketing. The creative aspects of advertising can be nothing short of brilliant; as is the case with the mathematics used in formulating and measuring marketing campaigns!

Historically (meaning: radio, print, TV) , you needed to justify advertising rates with circulation, readers, subscribers, etc. Nielsen built their entire business on providing TV/radio/internet publishers what was available in “old media”. Advertising with publishers was simple: if you wanted to reach an audience of 6MM parents and have the budget, you could find the right publications, shows, etc. and even narrow your market based upon the demographic overlay of the publishers’ audience. In other words, you want to sell baby clothes to parent… you advertise in Parents magazine, not Wild West Magazine. You’d do the opposite for your limited edition collectors coin.

Social Media ushered in a promise of having near real-time and (supposedly) far more accurate statistics. Suddenly, we weren’t talking about difficult to quantify metrics like “circulation” and “page views”. Social Media brought us the “follower” and “like” metrics (likes, reactions, upvotes, etc), which are the ultimate… They are the Jesus metric and ostensibly engagement.

Of course, bots are an issue, but there’s a larger issue with Social Media metrics: the value that followers and likes are afforded. Standard web metrics like page views/session and time on a page are the gold standard for content engagement, and followers + likes are supposed to provide the same for Social Media. Yet, followers and and likes have a serious shortcoming. I’ll get to that in a bit but first…

There are really only two true “value” measurements in modern technology: human time and processor power+time (which is easy to measure in electricity). Followers and likes doesn’t measure either of those as the human time it takes to follow is nominal as is the computer time). Not to mention the intent of a follower (e.g. Judas followers & Judas sharing). This is further exacerbated by the fact that most Social Media is “free”. Obviously, Social Media is not free. The cost is your data, the rights to your content, and being subjected to the network bubble that ensues. But I digress…

Following a profile on Social Media costs very little human or computer time. Same with likes/reactions. In fact, keeping up with those profiles requires very little human or computer time AND technology is making that time less and less with automation and AI. In other words, Social Media metrics of followers and likes have virtually no economic value (human + computer time). Even comments are questionable. (consider the @username comments that are prevalent in Social Media). Throw in the fact that followers and likes can be purchased through advertising and followers/likes can carry a negative economic value to the brand.

Yet, Social Media monetary value is measured in followers. “Influencers” are those with a greater number of followers and reactions on their media. Throw in bots and the fact that all Social Media algorithms formulate a bubble and it’s not difficult to figure out how to game the social media systems.

Social Media made formulas for determining relevance that is calculated based upon self referencing metrics that are easily gamed and also have little to no economic value. Social Media formulas are not based upon relevance derived by a premium on top of human and computer time.

Enter Social Media powered by tokenizing (e.g blockchain mining). Social Media no longer needs to be powered by advertising (although advertising does not go away). Users mine on their network(s) of choice and use their earnings to perform network interactions. Users are directly investing their computer time into their social network(s), even without consuming content or using the network.

Placing content on the network(s) requires exchanging/purchasing the content space on the network. Which is somewhat counter to social networks today that are paying content creators for their content via advertising.

So, why would anyone want this tokenized model when everything under today’s model is “free”?

  • Consuming content would also require an exchange/purchase, and content creators can place a premium on interacting with their content
  • Advertising/product placement would still exist and content creators have more powerful metrics (e.g. on average, I receive 500,000 tokens for every piece of content I produce) to provide advertisers such that the content creators can charge more
  • Content creators have the ability to set their own rates of consumption as well as the license of their content (permanent, time limitation, etc)
  • Helpers (think stackoverflow.com) would be able to determine if someone asking a question is paying a viable rate for them to provide their insight for tips. For example, User A tips well for the winning answer to a complex coding issue. Helper 1 sees that and is willing to provide more comprehensive advise than RTFM and is rewarded handsomely by User A for the sound advice
  • Advertising on the social networks would have smart contracts that could come with clauses making bot interactions and/or nefarious interactions much easier to punish
  • The social networks have control over all the tokens and can easily reverse/punish bot transactions, virtually eliminating the problem of bots. In other words, if a bot farm wants to provide mining for the social network so that the bot farm can produce and interact with content on a massive scale such that it would influence people, it will cost the bot farm considerably more computer time than it does now. Also, once the bot farm is determined to be a bot farm by the social network, the bot farm tokens can be confiscated by the social network and the bot farm content revoked. The bot farm loses everything and all users effected regain their tokens (providing additional incentive to the social network users to not tolerate bots). The bot farm would have to shift its mining elsewhere immediately or else it would continue paying the social network in mining resources (i.e. computer time).
  • Content creators of games would be able to tap into the mining power of the users playing their games to add a revenue source and help offset their costs to be part of the network.

Perhaps, users could also mine elsewhere and then transfer funds to their social network wallet of choice and exchange for tokens to interact on that network. This would open up an entire marketplace of services within the social network environment.

The value of a social network is now the amount of tokens created on it’s network * the exchange rate of those tokens on the open market. Followers and likes have measurable economic value, and Judas would be paying 30 tokens instead of earning tokens as a bot troll.

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Urban Entrepreneur isn’t some PC term I’m using because I don’t want to talk about the crap life that homeless people have. It’s a marketing term I’m using to talk about the genius folks I see each morning, picking the recyclables out of the trash cans in downtown Los Angeles every day.

I love these folks! I don’t have time to make it to a recycle bin after my juice in the morning, and it certainly isn’t realistic for me to carry my empty juice bottle around with me all day long. At the same time, I don’t want to *not* recycle. I have bags of recyclables at my house. They cover the cost of my monthly haircut, which is hardly enough to live off of, but the folks in downtown are pulling that in just about everyday. They are doing us a favor my collecting our trash and recycling it while helping themselves out with some cash. Proof the entrepreneurial spirit doesn’t die just because you have a cardboard box over your head.

I love WordPress! I particularly love getting picked up as a hawt post and watching the discussion take place. The debate. Everyone has two cents, and despite the $700 billion bailout of the banking industry, those two cents are worth something. I might not agree with certain people, but I’m glad to have this virtual conversation going on about these important issues for the state of California.

Speaking of democracy… Proposition 11 has passed, paving the way for California to be a state that implements legitimate voting districts that will hold politicians accountable to the people they truly represent!

Hawt Post and Parmesan

This Thursday, Dean and I are hosting a very special edition of the Jared and Dean WordsCause Radio Show. You may have seen the stuff on Myspace the other day with Hayden Panettiere promoting her cause (very worthy cause BTW, Whaleman). Well, SocialVibe.com is the service she’s using to promote her cause and SocialVibe is what we have!

We’ll have Joe Marchese, a social networking genius, on the show talking about how you too can utilize SocialVibe to make a difference for your cause. With widgets for the great social networks like Myspace and Facebook, you don’t want to miss this special edition of the Jared and Dean WordsCause Radio Show on BlogTalkRadio.com!

I found a phenomenal gift for a friend the other day. I was in a jam for finding a birthday present. My girlfriend and I both wanted to get her something that would be nice and reflect how much we appreciate this mutual friend, who happens to be a teenager. I pondered this gift giving task for a long time, and couldn’t really come up with something that was really nice yet affordable. Then it dawned on me… women love jewelry, but most jewelry is expensive (at least the good stuff usually). I called up a friend of mine who is a jeweler and asked him for ideas. He pointed me to a product called Precious Pearl.

I couldn’t believe it. You get a pearl that comes inside an oyster and get to put it into a necklace charm. I’m thinking, this was the coolest thing I’ve ever seen. I showed it to a couple of people, and apparently I’m a little behind the times with jewelry because several of them already knew about it.

Long story short… I got the Precious Pearl. My girlfriend supplied the card. And our friend was incredibly excited and thankful to get this really cool gift. She was smiling from ear to ear. When I saw her response, it made me feel so good about the choice I made for her gift. When you want to treat a woman to something nice, get her a Precious Pearl. Her face is going to light up! And the best part about it was that the color she got (you don’t know the color until you open it) was perfect for her complexion. It really was a great experience for everyone.

My dog still wants to know if he can has cheezburger?

funny pictures
moar funny pictures

I received an email from a friend about Magic Jack this morning. At first, I was thinking it was one of those jacks you can use on your car that automatically jacks up your car using a hydraulic jack powered by the car battery. What I ended up seeing was something totally different.

The Magic Jack is a USB device that you plug into your computer and then plug your regular phone into the jack in the back. The device allows you to use your regular phone to make calls anywhere in the US or Canada (sorry Mexico). Supposedly, it sets up in about 45 seconds and requires no additional software. Their website says that the first year is $39.95 and subsequent years at $19.95. Vonage… Who’s that?

I just love Urban Dictionary! Just the other day, I was listening to a radio show on BlogTalkRadio.com, and they were talking about side pieces and the jumpoff. They were using the two terms practically interchangeably, which is incorrect. To be sure, I did a search on Urban Dictionary, and one could argue that they are the same things, but there are very technical differences between a side piece and a side piece.

But this blog isn’t about side pieces or the jumpoff. It’s about another piece of slang that I wasn’t aware of at all until this Sunday. I had the co-founder of Single Tease (no, it’s not a porn site), Tamera Lawrence, on the show talking about her great T-shirts that help break the ice between people. You can listen to a piece of it on Words Cause.

During the interview, she mentioned that the chest area of a woman is referred to as “the region”.

I had no idea!

I asked some women at work if they knew about “the region”, and they were familiar with this term for their chest. I went to Urban Dictionary, and “the region” was only defined as Northwest Indiana. So, I added a new definition for “the region”:

Tasteful female slang for the area of their body containing their boobs
She wore a T-shirt with text printed above The Region

All of humanity needs your help! Check out the page for “the region” on Urban Dictionary and click on the thumbs-up for the new definition! It is currently the third definition listed.

Thanks for your support!

While I don’t think that O’Reilly will be celebrating Cinco de Mayo with a bunch of illegal aliens from Mexico, he does have something in common with them. No, he hasn’t hired an illegal nanny.

Contrary to popular belief, Cinco de Mayo is not a celebration of Mexican independence. It is actual a celebration of the defeat of the French military during the Battle of Puebla in 1862. Bill can tip back a couple of cervezas and eat some Freedom Fries this afternoon and celebrate with his Mexican friends who dislike France as much as he does.

The world really isn’t as different as we sometimes think. Bill O’Reilly and Mexicans can find common ground!

Originally posted on WordsCause.com

A friend of mine at work was checking out Google Maps the other day. They have a new “Street View” feature that was getting the attention of everyone in the office. Soon, we all wanted to see if our house was on Google maps. This one lady pulled up her house on Google Maps and found something very disturbing: Her husbands car in the driveway with the car of her best friend on the street! What!?! Needless to say, there was a lot of splainin to do. Cool technology does not bode well for cheaters, but it’s really great for everyone else!

Google Maps 1: Cheaters 0!