Business, Economics, Education, Environment, life, News, philosophy, predictions, rants, School, Stuff that sucks, technology, thoughts

I Can’t Say I Don’t Like to Say I Told You So

Today gives me yet another day to gloat about the idiotic college professor I had years ago at Strayer University (yes, avoid this college. It is a waste of time and money). The CEO of Dow Chemical borrowed a page straight out of my economic philosophy and is proving that energy based inflation is a reality, not some idea that deserves a B on my term paper. Dow is going to raise their prices immediately by up to 20%

Dow is just the start too. Energy based inflation starts here. Energy prices increase, putting pressure on businesses to either cut profits or slow down. Traditional economist, aka most college professors, will tell you that energy prices will come back down and everyone will be happy. However, in the real world this doesn’t and didn’t happen over the last 10 years. The result is that every company in America (except big energy, and miraculously Walmart) is being squeezed to the brink of no ability to make a profit or even be productive at any level.

There is a solution. It isn’t cheap, but it wouldn’t cost any more than the failed tax rebate of 2008. This solution would provide a long-term solution to the energy crisis in America and heavily stimulate the US economy while building the infrastructure needed.

Where have all those “tax rebates” gone? Hats off to anyone who spends it on anything other than energy.

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Business, cool stuff, inspiration, life, media, News, Radio, technology, Work

The Women of Words Cause

I know, the pervs were probably expecting some pictures of scantily clad women. For that, you should go here. For the rest of you, Dean and I had four incredibly amazing women on the Dean and Jared Words Cause Radio Show yesterday.

Laura and Lori have teamed up to provide amazing technological advancements in the health care industry.

Marianne quit a cushy job of 16 years to start her own business.

Rebekah is a mother of three boys, a wife of 17 years to a veteran, and the founder of more than half a dozen resources for health information.

How do they all do it? Click here to read a little bit more information about Laura, Lori, Marianne, and Rebekah.

What inspired them to go beyond their comfort zones? Listen to the Dean and Jared Words Cause Radio Show to find out!

Business, cool stuff, marketing tips, media, News, Radio

Internet Marketing Genius… It Ain’t Easy!

I’ve been spending a lot of time researching PPC search engine Internet marketing techniques over the last several months. The truth is that I’ve dabbled in Internet marketing for years, but I was never part of an hundred million dollar Internet marketing campaign. Print, on the other hand… Print, I’ve generated more than $60 million from print marketing over the last 3 and a half years. Much of that print has driven Internet results, which means that I need to know enough about Internet marketing to be dangerous!

One of the things I love about my side job as a radio host for the WordsCause Radio Show on BlogTalkRadio.com is that I get to interview great people! This Saturday, I get to interview the guy behind the very successful Internet marketing campaigns of Jdate, True.com, and several other successful Internet companies in highly competitive fields: Patrick Thona.

Patrick has been working in the Internet marketing business for many years and has many successes under his belt with both PPC and organic traffic. His latest endeavor is an online petition website. He’ll be sharing some simple, yet powerful, secrets to his trade that we’ll all be able to put to use in our own online marketing efforts. Catch the Internet Talk Radio broadcast on BlogTalkRadio.com this Saturday at 10AM Pacific.

Business, Economics, Environment, thoughts

China’s Steam Engine Running out of Steam

Being from California, I’m familiar with rolling blackouts. But nothing could have prepared me for an email I received from a purchasing manager I know today. It was an email thread with a factory in China explaining the reason for the delay in certain shipments: 2 days a week without power!

I was disappointed when California would have our 30 minute blackouts. I can’t imagine 2 days… each week! Sounds like they need to start putting solar panels on the factory. 😀

blogging, Business, cool stuff, marketing tips

Print Marketing Trends Toward the Internet

I remember the days when people would tell me that the Internet would make paper obsolete. Many people remember that from the late 90s. Of course, the last time I heard that was just a few days ago. It was interesting because it came from someone who was making a living in selling print advertising.

Much like the fact that we have not been replaced by robots or overrun by Damned Dirty Apes, the Internet has not completely replaced print. It has given many print publications a run for their money (mainly news circulars), but publications like Popular Mechanics continue to increase their subscription base.

I’ve been advertising in magazine over the past three years, fairly extensively, and I’ve noticed a very interesting rapidly changing trend. Three years ago, my print advertisements would have received 85% of all of our orders via the phone and just 15% via the Internet. My most recent advertisements pull about 65% from the phone and 35% from the Internet in the same publication. The URL for the advertisement is not any more prominent than it was 3 years ago. The market has changed.

Consistently, one of my most popular posts here on WordPress is a post the Gravity Defyer Shoes, which are only advertised in print. There are so many searches run on Google for people looking for the shoes that it took my post about Knight Rider Ratings to finally have a post that exceeds the number of hits/day that I receive about the Gravity Defyers.

Bottom line is that print is still a viable advertising method, but you need to make sure you back it up with a strong Internet presence. People see your ad, and they want more information. So, they check the web!

blogging, Business, cool stuff, Education, God, inspiration, life, philosophy, Relationships, thoughts, Traveling, writing

You Really Are That Great

People have been telling me that I’ve been gifted with a great voice since I was a young child. I’m not talking about an American Idol kind of voice. I’m talking about speaking. I haven’t delivered a speech in nearly a decade. Outside of the interview of me by Dr. Joe Vitale about my advertising, I haven’t been doing much along the lines of speaking publicly. That was until this weekend…

A friend of mine, Doctor Nat (yes, a blond rocket scientist) has been working with a guy by the name of Scott Evans (he did the movie “Pass it On“) on putting together a workshop for inventors. The idea was to provide attendees with training and information that would take them from thinking about a product/service/business to actually brining it to market. Or if they already had the product… Make it a wild success. They got that and then some!

The weekend was packed. Non-stop, high energy from 9 in the morning to 11 at night the whole weekend. And there was NEVER a dull moment! To give you an idea about what it was like, here is the list of speakers:
Sarah Caldicott
Scott Evans
Dr. Natalie L. Petouhoff
Jeffrey G. Sheldon
Louis Foreman
Scott Painter
Gene McNaughton
Glenn Blake
Jace Souder
Mike Stuhley
Jared Tracy (me)
Mary Ligon
Darren Jacklin
Dr. Zonnya

That’s a great team of speakers! If you want to walk out of a weekend on fire and with knowledge that can be applied to your business, product, relationships, and life in general, it doesn’t get much better than what you see above!

I must admit that the best part of the entire weekend was when several people came up to me on a break or after the event and told me that what I contributed to them is going to make a significant difference in their business. That’s what it’s all about! And it felt every so great after having not done anything like that for nearly 10 years. I’ve been smiling from ear to ear ever since. I might have even been smiling while I was sleeping on the plane ride back to Los Angeles.

If you spent some time clicking on those names above or ran a Google search on those names, you would see that it is an extraordinary group of people. People who move mountains and make the extraordinary happen every day.

The best news of all… You are just as powerful, moving, inspirational, intelligent, and gifted as any one of the people on that list.

How can that be? Well, it is simple. You were born that way. And that is why all of us really are that great  😀

Business, technology, Work

Sharper Image Bankruptcy Prediction Coming True

During the holiday of 2006, I posted a verbose blog about how Sharper Image is going down the tubes. My prediction was off by a few months, but reality has finally hit The Sharper Image management. Sharper Image Bankruptcy is now reality.

I had to update this blog as news about Sharper Image’s Bankruptcy started hitting the news all over the place:

Multi-Channel Merchant
DIRECT Newsline
CNN Money
CNBC
MSNBC
NY Times
Forbes
Reuters

Of course, it was all over the major news networks yesterday and today as well. So, I decided to a couple of section.

When Analyzing the Sharper Image Bankruptcy, You Might Know You’re Crazy If:

  • You think Sharper Image won’t be sued by it’s investors
  • You think Sharper Image was going to turn things around after firing founder Richard Thalheimer
  • You think Brookstone is going to fill the shoes of Sharper Images

The decline of any giant like Sharper Image is always good news for others. For instance, there will be countless lawyers and collection agents who will have additional work because of this monumental blunder. Richard Thalheimer will have to hire additional employees to handle the added traffic to his RichardSolo.com. Also, it gives the media plenty of work and has kept a lot of stockbrokers busy as of late. There are likely bound to be countless books about Sharper Image coming out. Here are a few title suggestions:

  • Tarnished Image
  • Death of a Gadget Salesman: Why Firing Richard Thalheimer Expedited the Decline of Sharper Image
  • The New Face of Innovation: Bankruptcy
  • The Rise and Fall of the Holy Gadget Empire