Hollister Clothing Needs a Visit from the Boys of Hollister
No movie was more influential to the image of bikers being bad asses then “The Wild One” starring Marlon Brando. The city of Hollister, California’s 4th of July biker party was inspirational for this story. This biker party is something of biker legend and has put the city of Hollister on the map!
I was a little surprised when my friend who created Jack the Rabit told me about a threat by the Hollister Clothing company to sue companies from the city of Hollister if they use the Hollister name on their products. I highly doubt this is a publicity stunt by the Hollister company. They likely will make good on their promise. When they do, I’d love to see Johnny Strabler show up in Ohio (since that’s where the headquarters are for the “California” company Hollister).
This appears to be the case of a company’s head getting a little too big. I have not problem with the ficticious story that was made up about the Hollister 1922 brand. That is good marketing. However, when a big business starts going on the prowl against small businesses in a small city in California, it definitely rubs me the wrong way. The city of Hollister was around long before Hollister Clothing. Nothing would make me happier than watching the city of Hollister give a legal beatdown to Abercrombie & Fitch around this issue. I’d love to see the city of Hollister counter sue this arrogant Ohio company!