After having slept through most of the 2 hour premiere of the new Knight Rider on NBC last night, I was about to say it would have one season of life. That was until I paid closer attention to the sponsors: Ford and Microsoft.
The new K.I.T is a Mustang. Depending upon what happens to sales of the mustang over the next television season, we can expect Knight Rider to be back because Ford will be willing to pay for the show.
Microsoft has considerable interest in NBC (MSNBC). Depending upon how well Ford vehicles with Microsoft’s Sync system sell, you can bet that Microsoft will be willing to help pay to keep the show on their television partner, NBC.
In much more simple terms: Knight Rider is an infomercial for Ford and Microsoft. I’ve tried this before on a much lower budget when I produced a television talk show starring Christine Eads. It is a brilliant idea if sales pan out for Ford and Microsoft.
Is Microsoft on the verge of creating the modern equivalent to Soap Operas? Will we call them Sync Operas? Stay tuned to NBC and Knight Rider to find out!