After having slept through most of the 2 hour premiere of the new Knight Rider on NBC last night, I was about to say it would have one season of life. That was until I paid closer attention to the sponsors: Ford and Microsoft.

The new K.I.T is a Mustang. Depending upon what happens to sales of the mustang over the next television season, we can expect Knight Rider to be back because Ford will be willing to pay for the show.

Microsoft has considerable interest in NBC (MSNBC). Depending upon how well Ford vehicles with Microsoft’s Sync system sell, you can bet that Microsoft will be willing to help pay to keep the show on their television partner, NBC.

In much more simple terms: Knight Rider is an infomercial for Ford and Microsoft. I’ve tried this before on a much lower budget when I produced a television talk show starring Christine Eads. It is a brilliant idea if sales pan out for Ford and Microsoft.

Is Microsoft on the verge of creating the modern equivalent to Soap Operas? Will we call them Sync Operas? Stay tuned to NBC and Knight Rider to find out!

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  1. CHRis

    FUCK YOU

  2. CHARLEDS DAVID HASKELL

    I MUST AGREE WITH YOU ABOUT THE NEW NIGHT RIDER PILOT. YOU MUST BE A LOYAL RIDER FAN TO WATCH THE PILOT. IT WAS A FORD COMMERICAL ALL THE WAY. IT DIDN’T SHOCK ME WHEN MIKE TRANCER MOTHER WAS KILLED OFF. MAYBE THE SERIES WILL BE BETTER. I KNOW THAT I AM ASKING TOO MUCH. GOOD LUCK TO THE SERIES AND I WILL STARTED SAVING TO BUY THE ORIGINAL NIGHT RIDER SERIESDVD. GOOD LUCK LUCK TOD THE FUTURE.

  3. Before you blast it to hell, keep in mind it was written in a panic in 12 days before the writer’s strike. Seeing that and that they weren’t allowed to alter a word during filming, AND on top of that they had to replace Kitt’s voice 6 days before air, it was amazing the pilot came off so smooth.

    It was far superior to Knight Rider 2000. The show can go in any direction, it just depends who they hire as the show runner. The spirit of the old show is there, now they just need to hire writers.

  4. James

    Will,

    Windows 2000, or Knight Rider 2000?

  5. Stacey

    You guys suck big time! I happen to be a teenager during the bionic and knight rider years and I’m glad to see those shows making a come back. I hope they go further than 1 season. One more thing can some of you make up your own quotes instead of bytin off other peoples’ opinion?

  6. Stacey: knight rider back in the day was a great show. Remember the days of Goliath? And when Michael Knight’s evil twin brother was played by a goatee wearing Hoff? So much more entertaining than this latest incarnation of Ford’s infomercial.

    Believe me, this will be on air longer than 1 season. Ford is going to make such a killing on the sales of the new Mustang and MS will sell cars with the Sync system like crazy that they will pay to keep the show on air no matter how terrible it may be. I’m just not going to fall for Justin Bruening wearing a goatee for an evil twin brother this time!

  7. Hey Christ

    Guess what Chris? FUCK YOU TOO

  8. David P. Thoresen

    All I can say is SYNC in the Ford Fleet, and let the consumer be able to come in with an older model Mustang like and 2004 and have it installed. I know the wireing is completely diferant. I think I speak for some of us when I say I don’t care. I will spend the 1500 to have my car retro fit if that is what it takes. If taht happens though. I want it under covered under Ford if they put it in. So if there is any problems they can fix it. I am not rich, but I know what I want, and I am willing to pay for it.

    Mach 1 owner

  9. rick

    Wow, I am reading a bunch of haterz words right now. witht the way the “economy is crashing” Ford one of the big three still has enough money to sponsor a T.V. show????? hmm let me think about that for a second. Ford must not be in trouble like everyone thinks. The Show rocks. You show me one movie out there that doesnt have a certain soda they drink or a certain car seen more than alot during the movie. Sponsors are everywhere and thats what happens. When you sponsor something you get the publicity. Ford Sync is Awesome it no only is a great safety feature but its also extremely cool to show off to your friends. Ford teamed with Garmin, Microsoft, Dewalt Sprint and others to have the best car manufacturing year ever. Yeah I said EVER. and I dont even like fords. The plots are fantastic my only complaint is that they dont have enough time to air the entire thing. I am bummed when its over because I have to wait a week to see it again. and now that its not gonna be on for a couple of weeks I havent got a whole lot to do after I get off work.

    one more thing. How many seasons did ALF run? and he is still a houshold name. People mess up and stop airing good shows all the time. I hope this one sticks around for a while and the seasons dont dwindel as shows like prison break did.

  10. timothy

    I HATED THE NEW NIGHT RIDER AT FIRST BUT WHEN YOU SET DOWN AND ACTULLY WATCH IT YOU WILL SEE ITS A GOOD SHOW IT HAS LUST AND THIN LOVE BETWEEN MIKE AND SARA AND THIN THE NEW KITT THAT KEEPS GROWING AND WHEN HE COULD FEEL THAT WAS AWSOME IT GAVE THE IDEA THAT JUST MAYBE ONE DAY THE CAR GUYS WILL GET LOVE BACK FOR ALL THE LOVE THEY PUT INTO THERE RIDES

  1. 1 A Better Future « Jared’s Bloggin’

    […] been reading many blogs lately. The first comment I received on my post about the ultra-boring two hour infomercial for Ford and Microsoft (aka Knight Rider) was the F-bomb. The only comment I received about the Bush Stimulus package […]

  2. 2 Knight Rider returns! Buy a Ford | Luft On Deck

    […] voice of KITT. He went from Ice Man to this? The show couldn’t possibly have reeked more of crass commercialism. In one telling scene, KITT and erstwhile soap star Deanna Russo (pictured) are trying to get away […]




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