My company is gearing up for a significant push into Internet Marketing. One of the first things I did was go an find a great resource for researching keywords. There are dozens of them on the market: Keyword Tracker, SEO Book (which uses several other research tools), Google Keyword Suggestion Tool, and my personal favorite Keyword Discovery. While researching some health related keywords, I decided to do a little bit of research on obesity from a search point of view.

I believe I’ve found out why we have such a tremendous obesity problem in the United States. According to my research, there are 27,786 search terms that include the word obesity in them. Terms like “childhood obesity”, “causes of obesity”, etc. Obesity itself is searched 57,226 times/year. Seems like a lot until we look at food…

717,364 search terms that contain the word food. 239,736 for food all by itself. But what about fattening foods like desserts and McDonalds? 28,181 searches for dessert and 154,619 searches for McDonalds! How about cheesecake, which has nearly 32K searches/year!?! Compare that to the 13,037 searches per year for the term “how to lose weight”.

There it is folks. Apparently, we don’t think that we are overweight. All the articles must be wrong. Or boring. Perhaps they are too boring to read because the articles about cheesecake are so much more appealing. MMMM Cheesecake 😛

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  1. Liezl Zey

    You can also use KeywordSpy for your keyword research on obesity related sites.

  1. 1 www.theweightlossbook.info » Maybe We Aren’t Aware of the Obesity in America

    […] jaredude placed an observative post today on Maybe We Arenât Aware of the Obesity in America.Here’s a quick excerpt:I believe I’ve found out why we have such a tremendous obesity problem in the United States. According to my research, there are 27786 search terms that include the word obesity in them. Terms like “childhood obesity”, … […]




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