Opportunity Knocks My Head

Buying and selling real estate depends on three things:

Location
Location
Location

Writing copy also depends on three things:

Benefits
Benefits
Benefits

What’s a benefit? I’ll tell you what a benefit is not. If it has anything to do with the product, it is NOT a benefit. WHAT?

Here is where it gets really tricky. When I say ANYTHING TO DO WITH THE PRODUCT, [...]

Do I have a product that will sell and will this advertisement sell? Two questions posed by everyone in business, and particularly marketing. I have the secret formula for you right here.
Its late September, and I’m sitting in a product meeting unlike any other product meeting I’ve seen before. Alexander Elnekaveh (he’s not Alexander Innovation [...]